Search Results: Lancôme
LANCÔME Travel Retail Asia Pacific Zeros in on Hainan
In November, Hainan has also seen other L’Oréal-owned brands and entities launching campaigns with China Duty Free Group, a state-owned duty-free retailer. Read More
Lancôme, Cartier and Van Cleef’s WeChat Moments Ads Ranked Top in Q1
Among all luxury brands with a WeChat presence, Lancôme, Cartier, and Van Cleef’s WeChat Moments ads were top rated in the Q1 2019 ranking. Read More
Trending in China: Zhou Dongyu’s Lancome Lipstick Campaign Is Spreading Like Wildfire
From Zhou Dongyu's lipstick campaign for Lancome to the Gap's WeChat collaboration, here are what Chinese consumers are buzzing about on social media today. Read More
Face Cream and Occupy Central: Lancôme Learns That Even Beauty Brands Can’t Avoid Politics in China
Lancôme gets caught up in rising Hong Kong-mainland tensions after the cancellation of a concert by a politically involved pop star. Read More
Is China Killing off its “Little Fresh Meat”?
Luxury’s ambassadors are often called “Little Fresh Meat.” But if China has its way, there could be a shift away from these feminine-looking stars. Read More
Chinese Luxury Staycationing at Its Best: The Hainan Experiment
Hainan may not be your idea of the ideal vacation, but it’s sure good enough for some serious shopping now — Happy Lunar New Year! Read More
Using Red In Your CNY Campaign? Here’s How To Avoid Clichés
Luxury brands often botch their China marketing by using the culturally-loaded color red incorrectly. Yet, there are ways to use the color appropriately. Read More
3 Reasons To Expand Your Retail Footprint In China Right Now
The Western world is trending toward a retail apocalypse. But in China, high-end boutiques, concept stores, and pop-up shops are blooming like crazy. Read More
What Are The Vulnerable Luxury Sectors In China?
Surprisingly, some luxury brands are scoring big in China post-COVID-19. But rising local brands in specific sectors could upend their trajectories. Read More
How Are Luxury Brands Juggling the Paradox of Exclusivity and Inclusivity?
In a world pushing for greater inclusivity, luxury’s focus is on the stories brands can tell and the experiences they can offer. Read More
