Search Results: Lancôme

Among all luxury brands with a WeChat presence, Lancôme, Cartier, and Van Cleef’s WeChat Moments ads were top rated in the Q1 2019 ranking. Read More

From Zhou Dongyu's lipstick campaign for Lancome to the Gap's WeChat collaboration, here are what Chinese consumers are buzzing about on social media today. Read More

Lancôme gets caught up in rising Hong Kong-mainland tensions after the cancellation of a concert by a politically involved pop star. Read More

We analyze luxury brand campaigns from Shiseido, Dior, and JD.com. Read More

For luxury brands, China is no longer a market for dumping unpopular inventory or lazily opening new stores and hoping for the best. Read More

Following in the footsteps of rival JD.com, mega-retailer Suning is making a bigger push into content and high-end commerce with recent bold moves. Read More

L’Oréal is expected to outperform the beauty market and return to growth thanks to China’s sharp recovery and e-commerce growth in the first half of 2020. Read More

Activewear is a crowded industry, with many global and local luxury brands jumping in. Can brands create a narrative to attract new Chinese consumers? Read More

In a crowded retail environment, a brand’s origin is an important differentiator. How can the US change its brand story to attract more European consumers? Read More

Luxury brands must focus on digital mastery today to create extreme value for customers because the world will move on with or without them. Read More