Search Results: L2
Pop Idol Alliances Key for Beauty Engagement in China: Gartner L2
According to a new report by Gartner L2, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities. Read More
L2 Annual Forum 2013
This two-day, ted-style event will bring together prestigious executives in North America and learn about the best practice in digital marketing space. Read More
Beauty Brands Shine In New L2 Digital IQ Index: China
Supplanting the auto brands that led the way in last year’s ranking, beauty, fashion, and watches & jewelry brands accounted for more than two-thirds of the top 20 spots on… Read More
L2’s Prestige 100 China IQ Report: Digital Competence Critical For Luxury Success
This week, the New York-based L2 Think Tank released its new Prestige 100 China IQ report, ranking 100 prestige brands operating in China on their adoption and use of digital… Read More
BLACKPINK’s Lisa Is Next in China’s Line of Fire
Harper’s Bazaar China has quietly removed images of the BLACKPINK star from its social media, as the boycott against Western firms rages on. Read More
Will China Unplug Tesla Soon?
Tesla has attracted praise and favorable attention from fans and the government in the past, but is it headed for a fall in China? Read More
Will China’s Boycotts Hurt H&M’s Bottom Line?
H&M, Burberry, and Nike suffered a startling quick nationalistic backlash after voicing their concerns about Xinjiang-sourced cotton. How bad is it? Read More
These Global Brands Are Conquering The Virtual World
In today’s post-pandemic reality, the virtual realm offers limitless and safe ways for luxury houses to connect with consumers in China and beyond. Read More
Exor Eyes China Expansion Via Louboutin
Backed by Exor, Christian Louboutin could become one of the world’s preeminent luxury players and see significant growth in China. Read More
Why Conscientious Consumption Will (Eventually) Drive Sales In China
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Read More
