Search Results: L’Oreal
L’Oréal Paris Next to Suffer Wrath of Chinese Netizens
Make-up brand L'Oréal Paris officially appointed Korean actor Lee Jongsuk its brand ambassador for China, which soon caused strong netizen reactions. Read More
L’Oréal Propelled By Gains In Asia Pacific
L’Oréal’s brick-and-mortar and e-commerce investments in the Mainland seem to have paid off, particularly for the French group’s luxury division. Read More
L’Oréal Holds Tight As China Keeps Up Growth
L’Oréal is expected to outperform the beauty market and return to growth thanks to China’s sharp recovery and e-commerce growth in the first half of 2020. Read More
How Will L’Oréal’s Elimination of “Whitening” From Skincare Products Impact Its Chinese Beauty Market?
L’Oréal and several other global cosmetic conglomerates address the use of racist stereotypes in advertising as Black Lives Matter protests continue. Read More
Slowing Chinese Economy Can’t Stop L’Oreal’s Lipstick Index Surge
Beauty company L'Oreal beat estimates with its first quarter earnings thanks to sales in China. Overall sales grew 11.4% year-on-year. Read More
L’Oréal Generates 120M Social Media Interactions with Haitang Bay Pop-up Launch
L’Oréal Paris has generated over 120M interactions on Chinese social media on a pop-up launch at Haitang Bay Sanya International Duty-Free Shopping Complex. Read More
China’s Beauty Bubble: YSL, L’Oreal Sales Shrug Off Trade War
L’Oreal CEO Jean-Paul Agon was optimistic on company's sales growth in China despite the ongoing trade war with the US. Read More
Savvy Social Networking Pays Off for L’Oreal China
In order to achieve stellar results in its first quarter, L'Oreal relied on some savvy marketing techniques to bring attention to its products -- including using singer Li Yuchun as… Read More
Have China’s ‘Traffic Stars’ Become Toxic For Beauty Brands?
Chinese “traffic stars” once offered beauty brands massive growth in China, but an explosion of idol scandals is tarnishing this strategy. Read More
LVMH’s K-Pop Ambassador Strategy a Winning Approach in China
Enlisting Korean brand ambassadors has been a successful strategy for brands in China, where K-pop remains influential despite the occasional backlash. Read More
