Search Results: L'oreal
How L’Oréal Sales Surpassed One Billion RMB on Singles’ Day
L’Oréal became the top selling beauty brand on Tmall this year, beating out peers Estée Lauder and SK-II. Here's how they did it. Read More
Fast-Growing China Market “Heart” Of L’Oréal’s Focus
In a press conference on Wednesday, L’Oréal executives emphasized the extent to which their market has shifted toward China, and it's huge—the country is expected to serve as the source… Read More
L’Oreal Expects China To Become Third-Largest Market This Year
L’Oreal has bounced back from the global economic crisis in a big way, recently announcing double-digit Q2 growth powered mainly by developing markets like China and India. Read More
GEEIQ x Jing Daily: Measure Your Success in the Metaverse
Brands are thinking about the metaverse in the wrong way. Traditional channels engage traditional audiences, but those brands that are serious about reaching new communities are seeing the metaverse as… Read More
L’Oréal Targets K-Beauty, C-Beauty And J-Beauty Consumers With New Korean Brand
L'Oréal Group has launched a new K-beauty brand called Shihyo as it looks to target North Asian shoppers across “beauty-intense” regions. Read More
Decoding China’s CIIE And What It Means For Foreign Brands
What is the China International Import Expo? Why, since COVID-19, has it emerged as an ever more important access point for foreign brands? Read More
As Beauty Brands Shutter Stores In China, Can The Metaverse Offer A Second Chance?
Maybelline is closing 14 standalone stores in China and prioritizing digital expansion. Can the metaverse offer struggling beauty labels a road to revival? Read More
Hermès, L’Oréal Bounce Back In China Despite Ongoing Lockdowns
Despite whispers of a looming recession, luxury groups are posting strong sales figures thanks to Chinese demand for high-end bags and beauty products. Read More
Niche Fragrances Are Booming In China, And Global Brands Are Taking Note
Even as questions arise about the strength of Chinese consumer demand, the country's personal fragrance market could remain a bright spot. Read More
What Makes A Great Collab? Neiwai Cracks The Formula
The brand’s capsule with Swaying/Knit and Andrea Jiapei Li is out now. It’s a crossover that works, thanks to the impact of its message. Read More
