Search Results: L'Oreal
How L’Oréal Sales Surpassed One Billion RMB on Singles’ Day
L’Oréal became the top selling beauty brand on Tmall this year, beating out peers Estée Lauder and SK-II. Here's how they did it. Read More
Fast-Growing China Market “Heart” Of L’Oréal’s Focus
In a press conference on Wednesday, L’Oréal executives emphasized the extent to which their market has shifted toward China, and it's huge—the country is expected to serve as the source… Read More
L’Oreal Expects China To Become Third-Largest Market This Year
L’Oreal has bounced back from the global economic crisis in a big way, recently announcing double-digit Q2 growth powered mainly by developing markets like China and India. Read More
How Shiseido Cornered China’s Skincare Market
After 40 years in the market, how did Japanese beauty giant Shiseido beat out global competitors and capture China’s beauty crown? Read More
Maison Margiela Exhibits Its House Legacy At Shanghai Popup
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
China Global Luxury Index Reaches Its Highest Level Ever
Not only have luxury companies rebounded from the pandemic, they now have surpassed their pre-pandemic highs. But who were April’s winners? Read More
Beauty Brands Find Their Funny Bones in China
While most brands rely on the star power of actors and idols, down-to-earth comedians are emerging as the newest faces of global beauty in China. Read More
How the Neiwai x SavisLook Collab Has Won Over Chinese Shoppers
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
L’Oréal Paris Next to Suffer Wrath of Chinese Netizens
Make-up brand L'Oréal Paris officially appointed Korean actor Lee Jongsuk its brand ambassador for China, which soon caused strong netizen reactions. Read More
Content Commerce-Fueled Glamping and RVing Trend Sweeps China
For content producers and brands alike, content centering on enjoying the comforts of home while glamping or traversing the countryside in an RV has proven popular. Read More
