Search Results: L'Oreal
How L’Oréal Sales Surpassed One Billion RMB on Singles’ Day
L’Oréal became the top selling beauty brand on Tmall this year, beating out peers Estée Lauder and SK-II. Here's how they did it. Read More
Fast-Growing China Market “Heart” Of L’Oréal’s Focus
In a press conference on Wednesday, L’Oréal executives emphasized the extent to which their market has shifted toward China, and it's huge—the country is expected to serve as the source for the conglomerate's largest number of purchasers as early as next year. Read More
L’Oreal Expects China To Become Third-Largest Market This Year
L’Oreal has bounced back from the global economic crisis in a big way, recently announcing double-digit Q2 growth powered mainly by developing markets like China and India. Read More
The Winners and Losers in China Digital Marketing This Week
We analyze luxury brand campaigns from JNBY, L'Oreal, and Karl Lagerfeld. Read More
Do Chinese Millennials Want Diversity in Fashion Ads?
While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change. Read More
How Brands Can Take Advantage Of The Male Beauty Boom In China
The upward trend of male beauty products in China shows how the idea of masculinity is changing, and younger Chinese men are now open to trying cosmetics. Read More
E-commerce Giants Up Their Livestreaming Game for 618 Shopping Festival
This year's mid-year sales promotion 618 Shopping Festival, e-commerce is teaming up with live streaming platforms to boost sales. Read More
Will Makeup Catch Up With Skincare in Post-Pandemic China?
Skincare remained more resilient than makeup products during China’s lockdown. Now that people are back on the streets, is this going to change soon? Read More
5 Successful Cosmetic Brand and Food Collaborations for Chinese Gen Zers
How to create a successful food x beauty collaboration? Jing Daily reviews five beauty brands and food collaborations that attracted the Chinese Gen Zers. Read More
Perfect Diary: Strategies For Winning The Chinese Beauty Market
Local beauty brand Perfect Diary is now a challenger to the international industry giants in China. Jing Daily looks at the strategies that got them there. Read More
