Search Results: Kuaishou

Kuaishou, the short-video platform, may not be originally designed for luxury brands. Will that change as the app reaches 300 million viewers? Read More

A few luxury brands’ livestreaming attempts sparked backlash this year for poor video and staging quality, so how will Secoo avoid the same pitfalls? Read More

Where should you promote your brand in China? We review Douyin, Kuaishou, Little Red Book, and Bilibili to help you pick the right one for your brand. Read More

Kuaishou and Douyin are the two largest short-video platforms in China. However, the two platforms have evolved quite differently. Read More

How much Amer Sports and Arc’teryx will change under Chinese leadership? China is shifting from an important market to the most important market. Read More

Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More

From viewership numbers for livestreaming sessions and followers number to sales numbers that result from a session, everything in livestreaming can be faked. Read More

As it launches a digital film at Milan Fashion Week, menswear brand A-COLD-WALL* further cements its partnership with e-commerce giant JD.com Read More

The tasteless Spirit Boy aesthetic is the latest trend to captivate China’s Generation Z. What do brands need to know about this ironic fad? Read More

Following in the footsteps of rival JD.com, mega-retailer Suning is making a bigger push into content and high-end commerce with recent bold moves. Read More