Search Results: Kuaishou
Are Kuaishou’s Luxury Ambitions a Pipe Dream?
While Kuaishou is making strides in areas such as e-commerce, there are signs that the platform may not quite be ready for its big luxury moment. Read More
Kuaishou’s C-Suite Reshuffle Shakes Investor Confidence
Following C-suite changes at JD and ByteDance, Kuaishou has become the latest tech giant to see its CEO resign as Beijing’s industry crackdown rages on. Read More
Is Kuaishou the Next Big Thing for Luxury Livestreaming in China?
China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More
Kuaishou Bans Livestreamer Over False Advertising Complaints
A local short video platform has banned livestreamer Yin Shihang, who received over 230,000 complaints for his hype-driven sales and false advertising. Read More
App Watch: Can Kuaishou Help Luxury Reach China’s Mass Audience?
Kuaishou, the short-video platform, may not be originally designed for luxury brands. Will that change as the app reaches 300 million viewers? Read More
Secoo’s 24-hour Livestreams on Kuaishou Are A Big Win
A few luxury brands’ livestreaming attempts sparked backlash this year for poor video and staging quality, so how will Secoo avoid the same pitfalls? Read More
Douyin, Kuaishou, Red, Bilibili: Where to Promote Your Brand in China Besides WeChat?
Where should you promote your brand in China? We review Douyin, Kuaishou, Little Red Book, and Bilibili to help you pick the right one for your brand. Read More
Why is Kuaishou Better Than Douyin For E-commerce Conversion & Social Engagement
Kuaishou and Douyin are the two largest short-video platforms in China. However, the two platforms have evolved quite differently. Read More
Could China’s ‘Micro Variety Show’ Trend Be Luxury’s Next Big Thing?
As young viewers and sponsors alike migrate to short video platforms, Zhihu is taking a new approach to entertainment by launching three mini reality shows. Read More
Louis Vuitton’s Cultural Strategy Behind Its Spin-Off Show In Aranya
Louis Vuitton's menswear spin-off show in Aranya achieved record viewership for the luxury industry, proving the prowess of the house's local strategy. Read More
