Search Results: Kris Wu

A furious war is waging on China social media over Louis Vuitton’s surprise announcement yesterday that it has named 27-year-old celebrity Kris Wu as its global brand ambassador. Read More

The Burberry and Bulgari ambassador is working hard to promote Chinese hip hop. Read More

People in China are buzzing about Jack Ma’s visit with the Swedish Prime Minister, McDonald's appointing Kris Wu as brand ambassador and more. Read More

Following the success of The Rap of China, can IQiyi recreate it’s winning formula with a show focused on a Tokyo pop-up store run by Kris Wu? Read More

From Kris Wu to Jackson Wang, many of China's online youngsters are rabidly loyal to their chosen idols. So what happens to the brands when their ambassadors mess up? Read More

From 'Fendiman' by Jackson Wang, to 'Burberry Made' by Kris Wu, luxury labels are harnessing the talents of China's biggest pop stars. Read More

Chinese celebrities Kris Wu and Zhou Dongyu turned heads sitting in the front row of Burberry's London Fashion Show, signaling the brand's continued efforts to draw millennials. Read More

Today on social media, Chinese consumers are talking about a live-streaming host who robbed a jewelry store and Kris Wu's new advisory role with a streetwear brand. Read More

From Jack Ma's iPhone to Kris Wu's freestyle rap, here are the topics Chinese consumers are buzzing about on social media. Read More

For brands, Chinese idols have been a golden ticket in China, but irrational fans are proving that idol associations can hurt a brand's Chinese business. Read More