Search Results: Kris Wu
With Kris Wu & Other Idols Tainted, What’s Luxury’s Next China Strategy?
Top-tier idols were powerful marketing tools in China until scandal struck. So what are some smart future strategies for luxury houses? Read More
Bulgari Says Goodbye, Kris Wu, Hello, Yang Yang
After severing ties with Kris Wu, Bulgari has appointed Chinese actor Yang Yang as its new spokesperson, rounding out its celebrity endorsements. Read More
Where Do Luxury Brands Go After the Kris Wu & Zhang Zhehan Scandals?
After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Read More
After the Kris Wu Scandal, Bulgari Diversifies Celebrity Endorsements
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Read More
After Kris Wu, Zhang Zhehan Is the Next Luxury Headache in China
Chinese actor Zhang Zhehan is embroiled in a severe political controversy regarding the nation’s war history. What can luxury brands learn from it? Read More
What the Kris Wu Scandal Says About China
China’s most beloved idol Kris Wu was detained by Beijing police for alleged sexual misconduct, and his social media accounts have been suspended. Read More
Will Luxury Brands Stand By Idol Kris Wu After Teen Sex Allegations?
Chinese Canadian pop star Kris Wu is embroiled in sexual assault allegations. How will luxury brands respond to the scandal? Read More
Is China Rap Superstar Kris Wu Too ‘Street’ for Louis Vuitton?
A furious war is waging on China social media over Louis Vuitton’s surprise announcement yesterday that it has named 27-year-old celebrity Kris Wu as its global brand ambassador. Read More
Who is Kris Wu? Meet the Millennial Idol Bringing Chinese Hip Hop to a Global Stage
The Burberry and Bulgari ambassador is working hard to promote Chinese hip hop. Read More
Trending in China: Kris Wu Is McDonald’s New Brand Ambassador
People in China are buzzing about Jack Ma’s visit with the Swedish Prime Minister, McDonald's appointing Kris Wu as brand ambassador and more. Read More
