Search Results: Kerry Center
CEO Livio Proli on Bringing Missoni to China
For the first time, Italian heritage label Missoni has entered China. Read what CEO Livio Proli’s plans are for the market. Read More
How the New Neighborhood Store Is Changing China Retail
The Chinese government wants luxury to be accessible for all, a mantra that birthed a meaningful new retail model: the new neighborhood store. Read More
Is Click-And-Mortar The Future Of China’s Luxury Retail?
From emerging contenders like Bonnie & Clyde to veterans like Burberry and Farfetch, high-end retail are seriously considering the click-and-mortar concept. Read More
Should Luxury Leverage Street Shopping in China?
To revive its virus-battered economy, China is betting on night retail and street vending to encourage new consumer scenarios. Read More
Burberry to Host Fall 2020 Runway Show in Shanghai
Burberry is taking its Autumn/Winter 2020 runway show to Shanghai as part of its dedicated program to reach China’s savvy, young consumers. Read More
Mr. Bags x Longchamp: How to Make 5 Million RMB in Just Two Hours
From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read More
Longchamp Teams Up With Mr. Bags on Global “Year of the Dog” Collection
The most sought after fashion blogger in China is giving the French accessories label both market insights and greater reach ahead of a holiday many Western brands get wrong. Read More
From O2O to ‘Palaces of Experience’: How China’s Malls Adapt to a Digital World
China's malls should see the rise of e-commerce and mobile technology as an opportunity rather than a threat, according to a recent report. Read More
Luxury Retailers Adapt to ‘Oversaturated’ China Market
As China's luxury market slows, brands are putting less emphasis on retail expansion and more on investing in flagships as lifestyle destinations, according to a new report. Read More
Global Message, Local Channels: Tory Burch’s Content Marketing Strategy Extends to China
As more luxury brands embrace online content marketing, Tory Burch's creative director Honor Brodie shares her thoughts on reaching a Chinese audience through this medium. Read More
