Search Results: KOLs

Everyone wants to help in the fight against COVID-19, but is it the place of KOLs and idols to do it online, or are they only risking resentment? Read More

Jing Daily evaluates how brands connect with their Chinese audiences using our Fashion Week Score. New York F/W 2020 finds brands lacking digital reach. Read More

KOLs have changed the face of marketing in China, so you should be aware of the big KOL luxury happenings that affected the Chinese market this year. Read More

Brand-sponsored fan makeovers and exclusive events as a KOL’s guest have become such a popular and rewarding brand strategy. Read More

Little Red Book (aka RED or Xiaohongshu) is one of the most popular social commerce apps amongst millennial women in China. It combines user-generated content, e-commerce, and a social recommendation engine that perfectly demonstrates the power of the Internet 2.0. In this Little Red Book workshop in New York, PARKLU and Jing Daily will dive deep into ... Read More

The “brand partner platform” is a small step for Little Red Book, but a big step toward regulating the exploding influencer economy. Read More

Has Fan Bingbing’s tax scandal brought negative effect to luxury brands she endorsed? The answer is yes and no, according to the data intelligence company ParkLu. Read More

What is the right way to measure a key opinion leader (KOL)'s impact on Chinese e-commerce sales? Read More

Almost half of young Chinese want to be influencers. With so many to choose from, brands can have an outsized influence by working with many of them, instead of one celebrity. Read More

Chinese social media platforms are full of fake KOLs, accounts, and comments. How should brands avoid wasting money when engaging with KOLs in China? Read More