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Search Results: KOLs

  • Influencer

    Can Non-Chinese KOLs Ever Threaten Local Leaders’ Market Dominance?

    October 19, 2020  |   Share
    China’s netizens have a complicated relationship with non-Chinese KOLs. But it’s not all bad. Should international brands bank on working with them? Read More
  • Retail

    Are Sales Associates The New Luxury KOLs Post-COVID-19?

    August 7, 2020  |   Share
    By connecting with sales associates on WeChat, consumers are getting exposure to a new form of effective advertising during the COVID-19 outbreak. Read More
  • Influencers

    Should Chinese Idols And KOLs Try To Help Fight COVID-19?

    March 18, 2020  |   Share
    Everyone wants to help in the fight against COVID-19, but is it the place of KOLs and idols to do it online, or are they only risking resentment? Read More
  • Fashion

    At NYFW, Brands Struggle to Connect to China Without KOLs

    February 13, 2020  |   Share
    Jing Daily evaluates how brands connect with their Chinese audiences using our Fashion Week Score. New York F/W 2020 finds brands lacking digital reach. Read More
  • Influencers

    What Brands Needed to Know About KOLs in 2019

    December 27, 2019  |   Share
    KOLs have changed the face of marketing in China, so you should be aware of the big KOL luxury happenings that affected the Chinese market this year. Read More
  • Influencer

    How 5 KOLs are Taking Brand Audience Engagement to the Next Level

    November 4, 2019  |   Share
    Brand-sponsored fan makeovers and exclusive events as a KOL’s guest have become such a popular and rewarding brand strategy. Read More
  • Jing Daily x PARKLU Workshop: Influencing Chinese Consumers With Little Red Book KOLs

    July 2, 2019  |   Share
    Little Red Book (aka RED or Xiaohongshu) is one of the most popular social commerce apps amongst millennial women in China. It combines user-generated content, e-commerce, and a social recommendation engine that perfectly demonstrates the power of the Internet 2.0. In this Little Red Book workshop in New York, PARKLU and Jing Daily will dive deep into ... Read More
  • Social Media

    Full Disclosure: Little Red Book Now Unmasks KOLs’ Paid Posts

    January 14, 2019  |   Share
    The “brand partner platform” is a small step for Little Red Book, but a big step toward regulating the exploding influencer economy. Read More
  • Influencers

    How Fan Bingbing’s Scandal Affected Chinese KOLs’ Brand Perception

    November 30, 2018  |   Share
    Has Fan Bingbing’s tax scandal brought negative effect to luxury brands she endorsed? The answer is yes and no, according to the data intelligence company ParkLu. Read More
  • Influencers

    The Truth About KOLs’ Impact on China E-commerce Sales

    October 26, 2018  |   Share
    What is the right way to measure a key opinion leader (KOL)'s impact on Chinese e-commerce sales? Read More
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