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Search Results: KOL

  • Marketing

    Are KOL Collaborations Still Important For Luxury Brands In China?

    August 19, 2022  |   Share
    Chinese brands like Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Read More
  • Consumer Insights

    5 Tips For KOL Collaborations In China

    August 10, 2022  |   Share
    Collaborating with celebrities and KOLs is a popular way for brands to leverage vast fan bases, reach new audiences, and ultimately spur revenue. Read More
  • Influencers

    5 Furry KOLs to Know in China’s Booming Pet Economy

    July 12, 2022  |   Share
    Names like Gucci and Moncler are entering the pet economy. In China, the sector is worth $66 billion and comes with its own cohort of four-legged KOLs. Read More
  • Influencers

    KOLs Are Dead. Long Live the Virtual Influencer

    June 5, 2022  |   Share
    With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards. Read More
  • News

    The Douyin KOL Helping Luxury Tap China’s Lower-Tier Cities

    May 19, 2022  |   Share
    The Douyin KOL @diandilahai is offering a gateway to luxury through his humorous recreations of high fashion campaigns. It’s frivolous, but luxury should be watching. Read More
  • Market Analysis

    How to Win in China Without NFTs, KOLs, or Games

    December 15, 2021  |   Share
    Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Read More
  • Influencers

    Will This KOL Scandal Derail Rolls-Royce?

    October 20, 2021  |   Share
    A misstep in China is never welcome. Reaction to Rolls-Royce’s casting of a lowbrow celebrity couple might derail its China offensive. Read More
  • Influencers

    To KOL Or Not To KOL In China

    April 21, 2021  |   Share
    Working with the right KOLs is how brands have traditionally tapped into China’s affluent, young consumer base. But are KOLs too risky today? Read More
  • Influencers

    When China’s KOLs Become Brands

    April 12, 2021  |   Share
    Many of China’s KOLs have massive channels to amplify their voices. Jing Daily analyzes how four livestreamers are extending their brand. Read More
  • How COVID-19 Changed The KOL Industry In 2020

    December 26, 2020  |   Share
    In 2020, COVID-19 disrupted the dynamics between KOLs, brands, and customers. Now, the role of KOLs is drastically shifting in China. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 08/19/2022

Index LevelDaily Change% Change
237.96-$5.12-2.11%
LVMHKeringRichemont
-$2.4-$0.74-$0.07
View Index

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