Search Results: KOL
Are KOL Collaborations Still Important For Luxury Brands In China?
Chinese brands like Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Read More
5 Tips For KOL Collaborations In China
Collaborating with celebrities and KOLs is a popular way for brands to leverage vast fan bases, reach new audiences, and ultimately spur revenue. Read More
5 Furry KOLs to Know in China’s Booming Pet Economy
Names like Gucci and Moncler are entering the pet economy. In China, the sector is worth $66 billion and comes with its own cohort of four-legged KOLs. Read More
KOLs Are Dead. Long Live the Virtual Influencer
With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards. Read More
The Douyin KOL Helping Luxury Tap China’s Lower-Tier Cities
The Douyin KOL @diandilahai is offering a gateway to luxury through his humorous recreations of high fashion campaigns. It’s frivolous, but luxury should be watching. Read More
How to Win in China Without NFTs, KOLs, or Games
Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Read More
Will This KOL Scandal Derail Rolls-Royce?
A misstep in China is never welcome. Reaction to Rolls-Royce’s casting of a lowbrow celebrity couple might derail its China offensive. Read More
To KOL Or Not To KOL In China
Working with the right KOLs is how brands have traditionally tapped into China’s affluent, young consumer base. But are KOLs too risky today? Read More
When China’s KOLs Become Brands
Many of China’s KOLs have massive channels to amplify their voices. Jing Daily analyzes how four livestreamers are extending their brand. Read More
How COVID-19 Changed The KOL Industry In 2020
In 2020, COVID-19 disrupted the dynamics between KOLs, brands, and customers. Now, the role of KOLs is drastically shifting in China. Read More
