Search Results: K-Pop

As luxury brands from Chanel to Gucci have enlisted the power of K-pop for promotion in China, they may face challenges from a recent government crackdown. Read More

A new HSBC report predicts that the amount spent on plastic surgery in China is set to double by 2019 as South Korean culture spurs demand. Read More

The producer that helped Psy globalize Youtube's most-watched video discusses how China became one of the biggest markets for Korean pop music. Read More

Sporting feminine-looking jewelry has become more than a passing trend for Chinese Gen Z men, who are mirroring “Fresh Young Meat” oppulent fashion styles. Read More

As China’s Gen Z youth comes of age, they will become one of the most prized groups of Chinese consumers. But how to earn brand loyalty from this group? Read More

The upward trend of male beauty products in China shows how the idea of masculinity is changing, and younger Chinese men are now open to trying cosmetics. Read More

Italian clothing brand Brandy Melville, referred to as “BM style,” is receiving hype in China recently, sparking debate on societal beauty standards. Read More

As anti-China sentiment is meeting China's rising nationalism head-on, new taboo topics have surfaced in China that international brands need to avoid. Read More

We analyze digital brand campaigns from Valentino, Gentle Monster, and Michael Kors. Read More

The luxury market is more resilient than people realize, and if a brand is proactive rather than passive, it will thrive once the crisis is over. Read More