Search Results: K-Pop
What Does A K-Pop Boy Band Controversy Say About Chinese Netizens?
A goodwill event for US and Korean fans of the popular K-pop boy band BTS ended up causing a national controversy in China. Read More
China’s K-Pop Ban Hits Luxury Marketers
As luxury brands from Chanel to Gucci have enlisted the power of K-pop for promotion in China, they may face challenges from a recent government crackdown. Read More
China’s Plastic Surgery Industry Booms Thanks to K-Pop Obsession
A new HSBC report predicts that the amount spent on plastic surgery in China is set to double by 2019 as South Korean culture spurs demand. Read More
Interview: Producer Behind Psy’s ‘Gangnam Style’ Reveals Why K-Pop Is Such A Sensation In China
The producer that helped Psy globalize Youtube's most-watched video discusses how China became one of the biggest markets for Korean pop music. Read More
Is K-Beauty’s Reign Coming To A Close?
Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be. Read More
BLACKPINK’s Lisa Is Next in China’s Line of Fire
Harper’s Bazaar China has quietly removed images of the BLACKPINK star from its social media, as the boycott against Western firms rages on. Read More
What Brands Can Learn From Bottega Veneta’s Reinvention
In 2008, Bottega Veneta saw the writing on the wall and made changes to appeal to millennial and Gen-Z shoppers. Did it work? Read More
What China’s Male Beauty Market Will Look Like In 2021
2020 saw many new men’s makeup brands enter China’s e-commerce space. But what’s behind that growth, and where is the male beauty market headed? Read More
Why Luxury Needs China’s Impact-Conscious Consumers
Younger Chinese citizens' responses to the outbreak of COVID-19 are resulting in the rise of a new, impact-conscious consumer. Read More
Are Sales Associates The New Luxury KOLs Post-COVID-19?
By connecting with sales associates on WeChat, consumers are getting exposure to a new form of effective advertising during the COVID-19 outbreak. Read More
