Search Results: K-Pop
What Does A K-Pop Boy Band Controversy Say About Chinese Netizens?
A goodwill event for US and Korean fans of the popular K-pop boy band BTS ended up causing a national controversy in China. Read More
China’s K-Pop Ban Hits Luxury Marketers
As luxury brands from Chanel to Gucci have enlisted the power of K-pop for promotion in China, they may face challenges from a recent government crackdown. Read More
China’s Plastic Surgery Industry Booms Thanks to K-Pop Obsession
A new HSBC report predicts that the amount spent on plastic surgery in China is set to double by 2019 as South Korean culture spurs demand. Read More
Interview: Producer Behind Psy’s ‘Gangnam Style’ Reveals Why K-Pop Is Such A Sensation In China
The producer that helped Psy globalize Youtube's most-watched video discusses how China became one of the biggest markets for Korean pop music. Read More
Are Sales Associates The New Luxury KOLs Post-COVID-19?
By connecting with sales associates on WeChat, consumers are getting exposure to a new form of effective advertising during the COVID-19 outbreak. Read More
The Importance of China’s Gen Z Men in Pearl Earrings
Sporting feminine-looking jewelry has become more than a passing trend for Chinese Gen Z men, who are mirroring “Fresh Young Meat” oppulent fashion styles. Read More
How to Earn Brand Loyalty From Chinese Gen Z
As China’s Gen Z youth comes of age, they will become one of the most prized groups of Chinese consumers. But how to earn brand loyalty from this group? Read More
How Brands Can Take Advantage Of The Male Beauty Boom In China
The upward trend of male beauty products in China shows how the idea of masculinity is changing, and younger Chinese men are now open to trying cosmetics. Read More
In China, Body Positivity Still Wrestles With The Skinny Aesthetic
Italian clothing brand Brandy Melville, referred to as “BM style,” is receiving hype in China recently, sparking debate on societal beauty standards. Read More
The Taboo Topics Brands Need to Avoid in China
As anti-China sentiment is meeting China's rising nationalism head-on, new taboo topics have surfaced in China that international brands need to avoid. Read More
