Search Results: Jaeger-LeCoultre
Jaeger-LeCoultre Nods To Chinese Culture With Enamel Lotus Watch
Following such recent China-only releases as the Chloé fifth anniversary handbag and the BMW M3 Tiger, Swiss watchmaker Jaeger-LeCoultre is looking to Chinese culture for its limited-edition Enamel Lotus Master… Read MoreThe Highly Caffeinated Future of Minimalist Fashion in China
Global fast-fashion powerhouse H&M is doubling down on minimalism as a conduit to tap the spending power of urban Chinese consumers. Read MoreThink You Know How To Sell Hard Luxury to China’s Gen Z? Think Again.
The digital and mobile-first nature of Chinese millennials and Gen Zers presents a unique opportunity and challenge for selling hard luxury. Read MoreLivestreaming: The Sales Driver That Hard Luxury Brands Are Missing in China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China Read MoreWhy Real-Life Experiences Help Sell Hard Luxury to China’s Gen Z
A proven best practice for hard luxury brands is to engage Chinese Gen Zers by offering aspirational experiences that are easily shareable online. Read MoreWatches Are the Luxury Segment to ‘Watch’ in 2022
A key question for luxury brands with a growing presence in mainland China is what Chinese consumers will spend more on in the year to come. Read MoreTime’s Up, Hong Kong: Mainland China Takes Over Swiss Watch Sales
Thanks to Mainland consumer repatriation, it has now surpassed Hong Kong as the Swiss watch industry’s top export market — but for how long? Read MoreThe Asia Pacific & Jewelry: Richemont’s Pandemic Bright Spots
COVID-19 has made jewelry more dominant while reshuffling Richemont’s regional mix, growing the Asia Pacific larger than Europe and the Americas combined. Read MoreCan Non-Chinese KOLs Ever Threaten Local Leaders’ Market Dominance?
China’s netizens have a complicated relationship with non-Chinese KOLs. But it’s not all bad. Should international brands bank on working with them? Read MoreHow Luxury Watchmakers Make Themselves Relevant To Chinese Shoppers
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from the likes of Michael Kors, Croquis, and Tmall. Read More