Search Results: JNBY

In a recent interview, JNBY’s creative director talks about how this popular Chinese label uses the 'fan economy' to drive its evolution and success. Read More

Spreading rapidly throughout China from its home base of Hangzhou over the course of the 1990s, in recent years JNBY has been focused on international expansion. Read More

While the target market of the Chinese fashion chain JNBY remains white-collar women, it has more recently expanded to a much smaller (literally) consumer base: children. Read More

Although JNBY first ventured outside of mainland China back in 2000, and has since opened locations in Singapore, Russia and Canada, JNBY's Soho pop-up store was the first time the brand had been available in New York. Read More

Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More

As the economy slows down in China, local Chinese brands look beyond their borders for ways to expand. Read More

Here are the most important market trends from China this past year, despite an economic slowdown, Hong Kong protests, and the U.S.-China trade war. Read More

After speaking with experts about sustainability, changes are slowly taking place in China through its consumers, brands, and government. Read More

Tmall, in collaboration with New York Fashion Week: The Shows, will showcase emerging Chinese designers at their “China Cool” event. Read More

A shift in how millennials and Gen-X consumers live is fueling a high-end design boom in China. Read More