Search Results: JNBY
How Local Chinese Brand JNBY Stays Strong by Resisting KOLs
In a recent interview, JNBY’s creative director talks about how this popular Chinese label uses the 'fan economy' to drive its evolution and success. Read More
Jing Daily Q&A: JNBY, China’s International Fashion Pioneer
Spreading rapidly throughout China from its home base of Hangzhou over the course of the 1990s, in recent years JNBY has been focused on international expansion. Read More
Designer Gao Tian Of JNBY: Creating Luxury Apparel For The Smallest Clientele
While the target market of the Chinese fashion chain JNBY remains white-collar women, it has more recently expanded to a much smaller (literally) consumer base: children. Read More-
JNBY Set To Open First Permanent Retail Location In New York City
Although JNBY first ventured outside of mainland China back in 2000, and has since opened locations in Singapore, Russia and Canada, JNBY's Soho pop-up store was the first time the brand had been available in New York. Read More 
Are Chinese Designers The Future Of Luxury Collabs?
International companies have woken up to the cache of young, independent Chinese designers to helm meaningful, global collaborations. Read More
New Ways Of Marketing Luxury In China
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Read More
Is China’s Premiumization Trend Coming To An End?
Chinese spending should increase by as much as 30 percent this year, allowing luxury to rebound soon — a sharp contrast to worldwide spending. Read More
5 Tips For Choosing The Best KOL Livestreamer
Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More
Netflix x Lady M, Hey Tea x Adidas, The Best Brands Collaborations In August
In China, it's popular to engage in brand collaborations capable of reaching beyond consumers already familiar with the core products. Read More
Shanghai Leads Again With The World’s Only Fully-Physical Fashion Week
Shanghai Fashion Week trumps again, this time holding the world’s only fully-physical fashion week schedule this October. Read More
