Search Results: JNBY
How Local Chinese Brand JNBY Stays Strong by Resisting KOLs
In a recent interview, JNBY’s creative director talks about how this popular Chinese label uses the 'fan economy' to drive its evolution and success. Read More
Jing Daily Q&A: JNBY, China’s International Fashion Pioneer
Spreading rapidly throughout China from its home base of Hangzhou over the course of the 1990s, in recent years JNBY has been focused on international expansion. Read More
Designer Gao Tian Of JNBY: Creating Luxury Apparel For The Smallest Clientele
While the target market of the Chinese fashion chain JNBY remains white-collar women, it has more recently expanded to a much smaller (literally) consumer base: children. Read More-
JNBY Set To Open First Permanent Retail Location In New York City
Although JNBY first ventured outside of mainland China back in 2000, and has since opened locations in Singapore, Russia and Canada, JNBY's Soho pop-up store was the first time the… Read More 
Why Luxury Brands Need to Think Like Media Platforms
Companies with a content commerce-based marketing approach are thriving and positioning themselves for long-term post-COVID success. Read More
Content Commerce-Fueled Glamping and RVing Trend Sweeps China
For content producers and brands alike, content centering on enjoying the comforts of home while glamping or traversing the countryside in an RV has proven popular. Read More
Lingerie Brand Neiwai Takes Bold Stance On Body Diversity
On March 1, Chinese lifestyle brand Neiwai launched the second installment of its NO BODY IS NOBODY project, celebrating female body diversity. Read More
Swarovski’s Brand Refresh: China-Facing or China-Inspired?
The bold, colorful nature of the Swarovski refresh will appeal to China's Gen Z consumers — and what work for them proves to work globally. Read More
NET-A-PORTER & ART021 Launch the Incredible Female Artist Award
NET-A-PORTER and ART021's inaugural art competition will see Chinese actress Tan Zhuo serve as ambassador and one of five judges. Read More
‘Femvertising’ Is Luxury’s Key To Winning Young China
In 2020, luxury brands that touched on female empowerment thrived with equality-conscious youth in China. But they’ll have to up the ante in 2021. Read More
