Search Results: Icicle
The Value of Being Different: Lessons from Hermès and Icicle
Luxury brands need to break the mold in order to succeed in China. Here's how brands like Hermès and Icicle have found success in the market. Read More
Has Fur Finally Had Its Day in China?
Prada, Michael Kors, and Gucci have all signed up to be fur-free. Now China’s biggest kids brand joins the list. Has fur finally had its day? Read More
A Fur-Free Future Depends On China
Global attitudes towards fur are changing, but China is both producing and consuming more fur than ever. What will it take to change that? Read More
What Brands Need to Know Before Livestreaming in China
A virus remedy for luxury brands during recent fashion weeks, can livestreaming extend beyond runways to provide them with a new sales platform? Read More
The Verdict On Shanghai Fashion Week
This season, facing unprecedented disruption to brands, stores and supply chains, Shanghai Fashion Week’s industry elite chose a new approach. Read More
Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis
COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
How Hong Kong’s Designers are Navigating COVID-19
A fear of COVID-19 is gripping people around the globe, but fashion continues to march forward, and Hong Kong's optimistic designers won't be dismayed. Read More
Will Chinese Fashion Conglomerates Ever Win in the West?
As the economy slows down in China, local Chinese brands look beyond their borders for ways to expand. Read More
What Brands Should Have Learned About China in 2019
Here are the most important market trends from China this past year, despite an economic slowdown, Hong Kong protests, and the U.S.-China trade war. Read More
Can China Become a Leader in Sustainability?
After speaking with experts about sustainability, changes are slowly taking place in China through its consumers, brands, and government. Read More
