Search Results: IP
CEO Philippe Prette on APM Monaco and China
The term “luxury” hints to heavenly comfort, indulgence, and experiences beyond the ordinary, and that’s exactly the basis of jewelry label APM Monaco. From the attentive five-sensory experience in-store, to… Read MoreFirst Chopard, Now Audi. Why Brands Can’t Get IP Right in China
Audi’s recent commercial campaign was called out for being word-for-word plagiarism of a Douyin blogger. Can the luxury carmaker restore its reputation in China? Read MoreShould Luxury Reassess Its Relationship with Cryptocurrency?
Virtual currencies have been catching luxury fashion’s attention, but just how responsible is the implementation of crypto following the markets latest shake up? Read MorePhillip Lim and Prabal Gurung Join Forces on New Disney+ Series
Disney+ has recruited Phillip Lim and Prabal Gurung for its upcoming series. Will the collaboration lead to co-branded products and fashion collections? Read MoreAre Kuaishou’s Luxury Ambitions a Pipe Dream?
While Kuaishou is making strides in areas such as e-commerce, there are signs that the platform may not quite be ready for its big luxury moment. Read MoreWill Philipp Plein’s Crypto Store Shake Up Luxury Retail?
Philipp Plein is giving his London flagship a metaverse makeover, from enabling crypto payments to unveiling an NFT gallery. Will other brands take note? Read More5 Tips for Navigating Hard Luxury in China
Hard luxury is back with a bang. But this momentum reflects a dynamic that is disrupting traditional brand-consumer relationships. Read MoreCan the ‘Lipstick King’ Help Tencent Huiju Luxury Reach an Audience?
Tencent Huiju Luxury has joined hands with top livestreamer Austin Li. But will it help the fledgling e-commerce platform? Read MoreLuxury’s Guide to Navigating Censorship in China
In a China keen to promote traditional culture and values, here are the dos and don'ts for Western labels navigating Chinese rules and taboos. Read MoreIs Hip-Hop the New K-Pop for Luxury Brands in China?
In China, K-pop is viewed as a more natural fit for luxury than hip-hop. Jing Daily explores why companies should not write the style off prematurely. Read More