Search Results: HTML5
Youzan: the Booming Leader of WeChat Commerce
Youzan managed to stand out as a leader in the very competitive market of WeChat stores. The company’s revenue and GMV are booming. Read More
Going Local and Artsy: Hennessy’s Inspiration for Chinese New Year
In collaboration with Chinese artist Zhang Guangyu, Hennessy has launched a nationwide, multichannel marketing campaign to welcome the Year of the Pig. Read More
Latecomer Breitling’s Bold and Speedy China Expansion
One of the oldest independent Swiss luxury watchmakers Breitling has recently ramped up its efforts to capitalize on the booming Chinese market. Read More
Jing Daily’s Picks for the Top WeChat Luxury Campaigns of 2018
We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More
Hua Chenyu Thinks You Should Wear Red Estée Lauder Lipstick to His Concert
Estée Lauder's new lipstick campaign leveraged women’s admiration for young male celebrities but made a mistake to try driving sales on Tmall from WeChat. Read More
Love is Money: The 10 Best WeChat Marketing Campaigns for Chinese Valentine’s Day
A record number of luxury players have taken to WeChat to offer limited edition sales for this year's Chinese Valentine's Day. Read More
10 Luxury Brands Share the Digital Love This Mother’s Day
Many luxury brands have launched specially-designed Mother's Day campaigns for the Chinese market on social media as more consumers celebrate the holiday. Read More
Y Closet’s Jiang Chacha Campaign is a Case Study in WeChat Marketing
As WeChat matures, it is becoming increasing harder for official accounts to capture people’s attention, let alone go viral. Proving that it is still possible, Beijing fashion startup Y Closet… Read More
The 9 Best WeChat Campaigns by Luxury Brands in April 2018
WeChat marketing agency CuriosityChina highlights best practices on China's leading social media platform, including the use of mini-programs, Moments ads, and HTML5 pages. Read More
How Luxury Brands Sell and Celebrate Chinese New Year Online
Which brands’ Chinese New Year digital campaigns are strongest this year? We ranked 10 of the biggest. Read More
