Search Results: Guochao
C-beauty brands harness guochao and global recognition at the 2023 Asian Games
Chinese beauty brands stole the spotlight at this year’s Asian Games, leveraging athlete endorsements, partnerships, and special makeup services. Read More
Guochao brew: China’s Gen Z craves a cup of ‘Chinese-style’ coffee
Move over Starbucks: From stinky tofu coffee to lotus coffee, the guochao trend is creating growing opportunities in China’s coffee market. Read More
Are Chinese-only collabs like Shang Xia and Florasis the next hype trend in guochao luxury?
Designer home brand Shang Xia taps local beauty Florasis to reach a wider, younger audience, while Florasis aims to premiumize its image by collaborating with the lifestyle brand. Read More
Chinese Guochao Brand Husenji Closes Down After 14 Years. What Went Wrong?
With traditional designs, a strong e-commerce presence, and celebrity fans, Husenji seemed to have all the keys to success. So why did it close up shop? Read More
LVMH’s ‘Guochao’ Beauty Brand Cha Ling Shutters China Stores
LVMH’s Chinese tea beauty brand Cha Ling has shuttered its physical doors and official WeChat store as part of its new business strategy. Read More
Neo-Chinese Fashion Shows That Guochao Is Here To Stay
While not new, “neo-Chinese fashion” is seeing a revival — with searches surging 15,945 percent on Xiaohongshu as of June. What’s behind the hot trend? Read More
Guochao Marketing: Past Its Prime Or Just Getting Started?
Are local consumers getting tired of guochao marketing, or is the craze for China chic only getting started on the mainland? Read More
Sneaker Brands In China Need To Look Beyond The Guochao Craze
With China's sneaker scene challenging the longtime dominance of western brands, collaborations and limited drops won't be enough to impress. Read More
Guochao’s Rising Prices Open a Door For Global Luxury Brands in China
Rising interest in domestic labels should concern luxury brands that have seen China become crucially important over the past two COVID-defined years. Read More
Why Guochao Is So Important To China’s Cultural Consumers
There has been a strong uptick in interest in Guochao products over the past two years, but will that momentum continue through 2022? Read More
