Search Results: Guerlain
Fan Bingbing’s Tax Scandal Uneasy for Luxury Brands like Guerlain, De Beers and Montblanc
As a close friend to a slew of luxury brands like Louis Vuitton, Montblanc, De Beers and Valentino, Fan Bingbing's tax scandal is huge for the industry. Read More
How Guerlain Exemplifies the Art of Audience Engagement
Read about how this gamification campaign by French luxury cosmetics brand Guerlain exemplifies the art of audience engagement. Read More
Eye-Enlarging Mobile App A Boon For Guerlain
Young Chinese women are obsessing over POCO's face-transforming mobile app, and beauty companies have caught on to its marketing possibilities. Read More
Givenchy’s Beauty House Taps Into Roblox’s Metaversal Goldmine
Givenchy Parfums is the latest brand to join the Roblox residency hype. But why is luxury so infatuated with gaming platforms? Read More
The Web3 Playbook for Brands
Beyond the world of NFTs, Web3 will offer brands strategic opportunities to drive growth, increase revenue, and build greater brand awareness. Read More
Will Luxury Brands Win Big on Singles’ Day?
Alibaba and JD.com are battling for luxury shopper attention at this year’s Double 11 shopping extravaganza. Which brands will benefit? Read More
Singles’ Day in the Age of Climate Crisis?
This year’s Double 11, which is set to be the biggest one yet, coincides with the global climate summit COP26. Can the two co-exist? Read More
How JD.com Is Luring Luxury Brands Back
China issued rules to prevent monopolistic behavior from internet firms. As such, luxury brands will no longer have to choose between Tmall or JD. Read More
Luxury Friend Lucas Huang Blasted For Bad Behavior
After Kris Wu and Zhang Zhehan, NCT member Lucas Huang has become the latest star embroiled in scandal. How will luxury respond this time? Read More
Have China’s ‘Traffic Stars’ Become Toxic For Beauty Brands?
Chinese “traffic stars” once offered beauty brands massive growth in China, but an explosion of idol scandals is tarnishing this strategy. Read More
