Search Results: Glossier
Why High Prices Don’t Define Luxury for Gen Zers
Most people think of luxury as “expensive.” But the price doesn’t make a product more luxurious to Gen Z. We explain why. Read More
Why Luxury Must Ditch “Aspirational” To Survive
A lesson from Telfar and its popular luxury approach. Read More
How Far Can D2C Unicorn Perfect Diary Go with New Capital?
Three-year-old C-Beauty brand Perfect Diary has secured 100 million in the latest round. How far can this infusion of capital stretch the brand's reach? Read More
D2C Brand Perfect Diary is Disrupting China’s Beauty Market
How a homegrown D2C brand used disruptive marketing tactics to resonate with Chinese millennials and become a billion-dollar company in just three years. Read More
Predictions for the Chinese Luxury Market in 2020
As 2019 draws to a close, Jing Daily looks to 2020 and offers predictions on the main developments affecting the luxury fashion industry in China next year. Read More
Beauty Marketing Trends in 2020 That Will Boost Your KOL Game
6 beauty trends, including cultural collaborations, product launches around trending topics, fresh faces, creative new retail, and more. Read More
Gen Z Has Made ‘Social Currency’ a Must-Have for Brands
Gen Z demand one thing from their luxury purchases above all else: social currency. This is what brands must do to get it. Read More
Can Chinese Companies Replicate the Amazon Coat Formula?
Who would have thought that Amazon would be an incubator for Chinese companies? This past winter, an Amazon winter jacket took US fashionistas by storm. Read More
Can Brands Thrive Beyond Their Founders’ Legacy?
With more attention and pressure on founders than ever, responding with resilience to unforeseen challenges and adverse impacts is essential. Read More
