Search Results: Gentle Monster
Gentle Monster Bets On Huawei’s Wearable Tech
South Korean eyewear brand Gentle Monster and Chinese tech company Huawei are jumping into the wearable tech market together, but will it pay off? Read More
Sneak Peek: Inside of SKP and Gentle Monster’s Newly Created Mall
There’s been much speculation about what will come out of this collaboration between the high-profile retail giant and a creative disruptor? Read More
Gentle Monster’s New Shanghai Store Long-Form Multimedia Tale on WeChat
A disruptor in the retail space, Korean sunglasses company Gentle Monster announced the opening of their Shanghai store via WeChat last week. Read More
The Secrets to Luxury Eyewear Brand Gentle Monster’s Rapid Rise
Founded in 2011, Gentle Monster has become one of the fastest trending fashion brands in Asia; here, its founder shares the secrets to its success. Read More
How Valentino Marketed China’s Latest It Bag
We analyze digital brand campaigns from Valentino, Gentle Monster, and Michael Kors. Read More
Can China Ignite the Wearable Tech Market with Smart Eyewear?
Wearable tech has been a failing market until a new Huawei and Gentle Monster collaboration sparked China's latest obsession: Smart eyewear. Read More
With All Eyes on Chengdu, How Should Luxury Approach Other New First-Tier Cities?
As a rising new first-tier city, Chengdu has been on luxury’s radar for years. As it matures as a regional market, how should luxury connect with other such cities and beyond? Read More
Every Second Counts: The Race For China’s Smartphone Crown
Pre-orders on JD.com for Huawei’s latest Mate 40 Pro release sold out in 28 seconds, which beat Apple’s 30-second record. Which smartphone will rule China? Read More
How the iPhone Lost its Luxury Social Status in China
Apple recently debuted its new iPhone 12 in China, but netizens criticized it over its high price and negatively compared it to domestic brands. Read More
Netflix x Lady M, Hey Tea x Adidas, The Best Brands Collaborations In August
In China, it's popular to engage in brand collaborations capable of reaching beyond consumers already familiar with the core products. Read More
