Search Results: Gen-Zers
Will Chinese Gen-Zers Get on Board with Palace?
Streetwear brands have been trending in China for years but can underground brands that align with Western street culture still do well there? Read More
China’s Gen Z Spiritual Awakening? Young Chinese Flock To Temples
What Happened: China’s millennials and Gen Z are flocking to famous Buddhist temples across the nation this spring. Visits to temples have surged 310 percent since the beginning of 2023,… Read More
High-Net-Worth Individuals’ Luxury Preferences Revealed In New Hurun Survey
China's wealthy favor luxury items that increase in value, such as Birkin Bags and Rolex watches, while younger HNWIs spend to reward themselves. Read More
‘Stove-Boiled Tea’ — China’s Newest Way To Chillax
What Happened: “Stove-boiled tea” (围炉煮茶) is quickly becoming the latest slow-living lifestyle trend among young Chinese consumers. As the name suggests, the activity refers to lightly roasting tea leaves before… Read More
The New Game of Luxury: Gen Z in China
Although Gen Zers contribute to less than 20 percent of luxury spending worldwide, they are critical in influencing the preferences of older consumers. Read More
Is Guangzhou the Future of Luxury in China’s Bay Area?
Thanks to smart economic policies and an advantageous location, Guangzhou has become the top shopping choice for many Chinese customers. Read More
Can Crypto Save China’s Diamond Market?
Diamonds have not caught the attention of Chinese investors because they tend to lose their resale value. But that could change thanks to cryptocurrency. Read More
How MCM Is Winning Over New Chinese Luxury Shoppers Via Youth Culture
MCM was once a leader of logomania hype among Chinese millennials. But its latest rebrand cleverly repositions the luxury brand for young Gen-Z shoppers. Read More
How Niche Luxury Shoes Became Huge In China
Promising new shoe designers have now made their mark in this changing segment. But how can they maximize the Chinese market? Read More
How The YOLO Economy Is Shaking Up Luxury
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it’s gaining traction in China, what will the impact be on luxury? Read More
