Search Results: Gen-Zers
Will Chinese Gen-Zers Get on Board with Palace?
Streetwear brands have been trending in China for years but can underground brands that align with Western street culture still do well there? Read More
Can Crypto Save China’s Diamond Market?
Diamonds have not caught the attention of Chinese investors because they tend to lose their resale value. But that could change thanks to cryptocurrency. Read More
How MCM Is Winning Over New Chinese Luxury Shoppers Via Youth Culture
MCM was once a leader of logomania hype among Chinese millennials. But its latest rebrand cleverly repositions the luxury brand for young Gen-Z shoppers. Read More
How Niche Luxury Shoes Became Huge In China
Promising new shoe designers have now made their mark in this changing segment. But how can they maximize the Chinese market? Read More
How The YOLO Economy Is Shaking Up Luxury
The rejection of capitalism has fueled a worldwide YOLO phenomenon. Now that it’s gaining traction in China, what will the impact be on luxury? Read More
Luxury Brands Should Not Forget The ‘Silver Yuan’
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Read More
Will The Billie Eilish Controversy Reach China?
Singer Billie Eilish is under fire for a controversial video, where she appears saying an anti-Asian slur and mocking the Asian accent. Read More
Why Vacationwear – Yes, Vacationwear – Is The Hot New Trend In China
Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Read More
Fly Like An Eagle: Can The US Luxury Rebound Last?
US growth points to the reality that the market is, like China's, still emerging for luxury. The question is: How sustainable will this be? Read More
Prada Continues To Innovate “New Retail” In China
Prada unveiled its Outdoor Collection, a special ready-to-wear selection inspired by a range of outdoor environments, in Shanghai on May 14. Read More
