Search Results: Gen-Zers
Will Chinese Gen-Zers Get on Board with Palace?
Streetwear brands have been trending in China for years but can underground brands that align with Western street culture still do well there? Read More
How Chinese Luxury Jewelry Qeelin Grew During COVID-19
Jing Daily talks with Dennis Chan, the co-founder and creative director of Qeelin, about his customer base and being ‘quintessentially Chinese.’ Read More
From Gucci’s Sims 4 Collaboration to Louis Vuitton’s Earphones, How to Win Over Millennials and Gen Zers
From collaborations to creating new, more relevant products, luxury brands are on the hunt to winning over millennials and Gen Zers. Read More
Why Luxury Certificates Will Soon Be Standard In China
Certificates of authenticity have changed, with apps and e-commerce platforms offering expert online authentication to help fight advanced counterfeiting. Read More
LVMH Legal Battle With Tiffany’s Ends With Discounted Sale
The legal battle over LVMH’s bid to buyout Tiffany & Co. has ended. Now the conglomerate can compete with its primary luxury jewelry challenger, Richemont. Read More
Why China’s High Unemployment Is Bad News For Luxury
China has prioritized GDP growth over unemployment, while official statistics minimize this by offering an unreliable snapshot of China’s unemployment data. Read More
What Brands Have Perfected Digital Storytelling In China?
72 percent of consumers will only engage with personalized marketing messages, but creating personalized digital content that connects with users is tricky. Read More
Three Trends In Young Consumer Spending In China from Euromonitor
As China’s economy continues to rebound in the third quarter, all eyes have turned to consumer spending. But where and how are they buying? Read More
Perfect Diary Sets Sights On Luxury Dollars With New Spokesperson
Chinese domestic beauty brand Perfect Diary announced that actress Zhou Xun would be its first global spokesperson since the brand’s debut three years ago. Read More
How A Brand Can Build A Cliche-Proof Chinese Style
Due to China’s rising economic power, contemporary Chinese identity is becoming a popular theme in fashion media. What can brands learn from these stories? Read More
