Search Results: Gen-Z consumers
How Burberry Connects To China’s Gen-Z Consumers Via Emerging Artists?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Burberry, Peacebird, and Gucci. Read More
A Look at China’s Fickle but Affluent Gen-Z Consumers
China's affluent Gen-Zers have a somewhat contradictory view of themselves, a new report by Agility Research Group finds. Read More
Hogan Bets On Gen-Z China With New Ambassador Gong Jun
Hogan announced Chinese actor Gong Jun as its global ambassador during its newest campaign, but will he help grow the brand’s China market? Read More
Could Sustainability Messages Sour Chinese Consumers on Your Brand?
Many Western brands think Chinese consumers lag in sustainability efforts, but that couldn’t be further from the truth. They just need the right message. Read More
Can C-Beauty Brands Cultivate Loyal Consumers?
C-beauty brands are sliding down the ranks at China’s shopping festivals, and most have a lack of user stickiness to blame. How can they survive? Read More
2021: The Year of Luxury Fashion Consumers in China
A spike in first-time luxury fashion buyers will trigger an 88-percent jump in China’s luxury fashion market in 2021. But what will they want? Read More
What Do Chinese Consumers Really Want From E-Commerce Platforms?
Now, brands are finding that consumers in China are looking for much more when deciding when to buy, and where to buy it. Read More
Following Gen-Z Trends, Kering Bans Fur Globally
The luxury conglomerate Kering has announced a total ban on animal fur across all its brands, a move millennial and Gen-Z consumers have demanded. Read More
What Do Chinese Cultural Consumers Want?
CCCs who spend on building their interest-based collections (including rare and hard-to-find items) are emerging as VIPs for top brands worldwide. Read More
Why Gen-Z Symbols Are Different in China
Brands should be immersing themselves in the universes of Chinese Gen-Z symbolism. But what are these worlds, and where can they be found? Read More
