Search Results: Gen-Z consumers

China's affluent Gen-Zers have a somewhat contradictory view of themselves, a new report by Agility Research Group finds. Read More

China’s young consumers are falling in love with global niche brands. Will this consumer shift only add to the accessible luxury brands’ problems in China? Read More

Jing Daily summarizes how Loewe, Prada, Gucci, Manolo Blahnik and YSL Beauty connect with consumers at home via social marketing campaigns. Read More

Fashion insiders and netizens reacted positively. However, this doesn’t diminish the barrier that lays ahead for Prada, especially in China. Read More

In the debut of our new column, KOL Confidential, we ask sneakerhead "Big Monster" to spell out what marketing campaigns works for his audience. Read More

McKinsey & Company’s China Consumer 2020 report reveals that there is a strong momentum among young and wealth spenders from lower-tier cities. Read More

Influencers are a powerful linking role in the e-commerce sales funnel, but it’s important to understand the variety of formats and techniques they use. Read More

Legacy jewelers in China need to take a page from their foreign competitors and figure out how gold can appeal to younger consumers — and quickly. Read More

Chinese consumers are using the niche qualities of independent Chinese designer brands to show off their taste and sophistication. Read More

Streetwear brands have been trending in China for years but can underground brands that align with Western street culture still do well there? Read More