Search Results: Gen-Z consumers
How Burberry Connects To China’s Gen-Z Consumers Via Emerging Artists?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Burberry, Peacebird, and Gucci. Read More
A Look at China’s Fickle but Affluent Gen-Z Consumers
China's affluent Gen-Zers have a somewhat contradictory view of themselves, a new report by Agility Research Group finds. Read More
What Do Chinese Consumers Really Want From E-Commerce Platforms?
Now, brands are finding that consumers in China are looking for much more when deciding when to buy, and where to buy it. Read More
Following Gen-Z Trends, Kering Bans Fur Globally
The luxury conglomerate Kering has announced a total ban on animal fur across all its brands, a move millennial and Gen-Z consumers have demanded. Read More
What Do Chinese Cultural Consumers Want?
CCCs who spend on building their interest-based collections (including rare and hard-to-find items) are emerging as VIPs for top brands worldwide. Read More
Why Gen-Z Symbols Are Different in China
Brands should be immersing themselves in the universes of Chinese Gen-Z symbolism. But what are these worlds, and where can they be found? Read More
How Gen-Z Anxiety Is Shaping The China Market
The comfortable Gen-Z lifestyle also comes with many new pressures, which is why brands should look to ease their burden with light-hearted entertainment. Read More
Meet Generation Alpha: The Shrewdest Luxury Consumers Ever?
Even though some in the next generation of luxury consumers haven’t been born yet, luxury brands would be wise to study Generation Alpha now. Read More
The Top 5 Gen-Z Trends Of 2020
From the controversial Mengmei Style to the unpredictable anti-KOL Guo Laoshi, Jing Daily highlights China’s top five Gen-Z trends of 2020. Read More
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
