Search Results: Gen zers
From Gucci’s Sims 4 Collaboration to Louis Vuitton’s Earphones, How to Win Over Millennials and Gen Zers
From collaborations to creating new, more relevant products, luxury brands are on the hunt to winning over millennials and Gen Zers. Read MoreWhy Is ‘Princess Style’ Trending With China’s Gen Zers?
Disney princesses have inspired girls around the globe for years, but now Chinese Gen Zers are obsessed with them, and they’ve taken the trend online. Read MoreAlimama Predicts Gen Zers and Lower-Tier Cities Will Rule Fashion
Alimama, Alibaba’s marketing, technology, and big-data platform, just released an insight report profiling fashion trends and consumer behaviors in China. Read MoreHow Big Is the ‘Billie Eilish Aesthetic’ with China’s Gen Zers?
“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend? Read More5 Successful Cosmetic Brand and Food Collaborations for Chinese Gen Zers
How to create a successful food x beauty collaboration? Jing Daily reviews five beauty brands and food collaborations that attracted the Chinese Gen Zers. Read MoreCan Chinese Millennials and Gen Zers Warm the Freezing Global Diamond Industry?
Different from the U.S. which has a diamond purchasing habit for over half a century, China is still a new market for diamonds and one with great potential. Read MoreWhy China’s Gen Zers are Crucial for Luxury Jewelers
Compared to older generations, Gen Zers perceives jewelry quite differently. Jewelry brands need to understand how to take advantage of this growing market. Read MoreApp Watch: Alibaba’s Ruwo Courts Gen Zers in the Classroom
Gen Z consumers are looking for more private, interest-based social media communities beyond WeChat. Could Ruwo offer new opportunities to luxury brands? Read MoreAlibaba’s Already Winning Over China’s Gen Zers: Here’s How
While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read MoreGen Zers vs. Millennials: How and Why Brands Must Know the Difference
Many brands market to millennials and Gen Zers as one group in China, but because of their unique differences, they must be targeted separately. Read More