• Follow Us
  • WeChat QR Code for Jing Daily
  • Advertise
  • About
  • Events
  • Daily Brief
Jing Daily
  • Industry Sectors
    • Art & Auction
    • Beauty & Health
    • Fashion
    • Food, Wine, & Spirits
    • Investment & Real Estate
    • Watches & Jewelry
    • Was Gucci’s New Year Collab With Doraemon A Misstep?

    • Over-Charged In China? Why Beauty Products Cost So Much In The Mainland

    • Four Strategies for Selling Pearls to Chinese Millennials

    • The Future Of China’s Virtual Fashion Shows

  • Market Trends
    • Consumer
    • Policy
    • Retail
    • Four Strategies for Selling Pearls to Chinese Millennials

    • The ‘He Economy’ Is Luxury’s Next Big Thing

    • The Luxury Brand Playbook for 2021: Copying What Works in China

    • Meet China’s New, Young Luxury Heroes For 2021

  • Creative
    • Architecture & Design
    • Culture
    • Marketing & Branding
    • Happy New Year: Luxury Flocks to the Year of the Ox

    • Has Luxury Found A Savior In China’s New Pet Craze?

    • Behind Perfect Diary’s Winning Cultural Collaboration Strategy

    • China’s Most Controversial Fashion Incidents in 2020

  • Jing Travel
  • Tech
    • E-Commerce
    • Mobile
    • Social Media
    • Could Your Next Job In Luxury Be In Circularity?

    • Could Alibaba Try to Acquire Farfetch?

    • How Brands Should Navigate Douyin’s 600M Daily Users

    • Why Is Luxury E-tailer Secoo Seeking to Go Private in 2021?

  • Reports
    • Buy Reports
    • Reports Library

Search Results: Gen zers

  • The Future of Luxury

    From Gucci’s Sims 4 Collaboration to Louis Vuitton’s Earphones, How to Win Over Millennials and Gen Zers

    November 9, 2020  |   Share
    From collaborations to creating new, more relevant products, luxury brands are on the hunt to winning over millennials and Gen Zers. Read More
  • Trending in China

    Why Is ‘Princess Style’ Trending With China’s Gen Zers?

    August 21, 2020  |   Share
    Disney princesses have inspired girls around the globe for years, but now Chinese Gen Zers are obsessed with them, and they’ve taken the trend online. Read More
  • Trending in China

    Alimama Predicts Gen Zers and Lower-Tier Cities Will Rule Fashion

    August 18, 2020  |   Share
    Alimama, Alibaba’s marketing, technology, and big-data platform, just released an insight report profiling fashion trends and consumer behaviors in China. Read More
  • Market Trends

    How Big Is the ‘Billie Eilish Aesthetic’ with China’s Gen Zers?

    June 5, 2020  |   Share
    “World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend? Read More
  • Case Study

    5 Successful Cosmetic Brand and Food Collaborations for Chinese Gen Zers

    June 3, 2020  |   Share
    How to create a successful food x beauty collaboration? Jing Daily reviews five beauty brands and food collaborations that attracted the Chinese Gen Zers. Read More
  • Watches & Jewelry

    Can Chinese Millennials and Gen Zers Warm the Freezing Global Diamond Industry?

    December 15, 2019  |   Share
    Different from the U.S. which has a diamond purchasing habit for over half a century, China is still a new market for diamonds and one with great potential. Read More
  • Watches & Jewelry

    Why China’s Gen Zers are Crucial for Luxury Jewelers

    December 4, 2019  |   Share
    Compared to older generations, Gen Zers perceives jewelry quite differently. Jewelry brands need to understand how to take advantage of this growing market. Read More
  • Tech

    App Watch: Alibaba’s Ruwo Courts Gen Zers in the Classroom

    November 13, 2019  |   Share
    Gen Z consumers are looking for more private, interest-based social media communities beyond WeChat. Could Ruwo offer new opportunities to luxury brands? Read More
  • Tech

    Alibaba’s Already Winning Over China’s Gen Zers: Here’s How

    September 26, 2019  |   Share
    While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read More
  • Market Trends

    Gen Zers vs. Millennials: How and Why Brands Must Know the Difference

    September 10, 2019  |   Share
    Many brands market to millennials and Gen Zers as one group in China, but because of their unique differences, they must be targeted separately. Read More
12345...NEXT

Start your day with The Brief

Our daily newsletter delivers insights, analysis, and breaking news from our on-the-ground reporters.

Mark It Down

Your source for webinars to podcasts to global industry events. Our Event Calendar has you covered.
How Collaborations Are Defining Experiences in China
January 26 @ 10:00 am - 11:00 am
View More Events

Trending On Jing

Our most popular articles you may have missed
Trending in China
News That Jack Ma Is Lying Low and Not Missing, Sends Alibaba Shares High
Trending
China Initiates Antitrust Probe Into Jack Ma’s Alibaba Group
The Luxe Decade
Forget 2020: Here Are 21 Luxury Projections for 2021 and Beyond
Trending
Bottega Veneta Says Sayonara To Social Media
The Future of Luxury
Are You Prepared For The New Luxury Trends Of 2021?
Fashion
How One Indie Luxury Brand Conquered The China Market
Jing Daily

© 2021 Herlar, LLC. All rights reserved. Jing Daily® is a registered U.S. trademark of Herlar, LLC.

  • About Us
  • About
  • Jobs
  • Team
  • In the Press
  • Write for Us
  • Contact Us
  • Advertise
  • News
  • Industry Sectors
  • Market Trends
  • Creative
  • Tech
  • Reports
  • Events
  • Jing Group
  • Content Commerce Insider
  • Jing Culture & Commerce
  • China Film Insider
  • Policies
  • Terms of Use
  • Privacy Policy
  • Follow Jing Daily
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • WeChat
    WeChat QR Code for Jing Daily
  • RSS
  • News
  • Industry Sectors
  • Market Trends
  • Creative
  • Content Commerce Insider
  • Jing Culture & Commerce
  • Tech
  • Reports
  • Events
  • About Us
  • About
  • Jobs
  • Team
  • In the Press
  • Write for Us
  • Contact Us
  • Advertise
  • Follow Jing Daily
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • RSS
  • Jing Daily on WeChat
  • WeChat QR Code for Jing Daily
Newsletter Logo

Key stories and trends shaping China's luxury market delivered right to your inbox!

Close
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.