Search Results: Gen Zers

“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend? Read More

How to create a successful food x beauty collaboration? Jing Daily reviews five beauty brands and food collaborations that attracted the Chinese Gen Zers. Read More

Different from the U.S. which has a diamond purchasing habit for over half a century, China is still a new market for diamonds and one with great potential. Read More

Compared to older generations, Gen Zers perceives jewelry quite differently. Jewelry brands need to understand how to take advantage of this growing market. Read More

Gen Z consumers are looking for more private, interest-based social media communities beyond WeChat. Could Ruwo offer new opportunities to luxury brands? Read More

While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read More

Many brands market to millennials and Gen Zers as one group in China, but because of their unique differences, they must be targeted separately. Read More

Xintiandi Plaza, a new shopping center in Shanghai, is tailor-made for Generation Z consumers, who are fast becoming the go-to shoppers for luxury brands. Read More

Brands should use AI engine to analyze all available data points, including the millions of conversations consumers have about the brand online. Read More

For millennials and Gen Zers, whatever channels they choose, brands need to be able to tell their stories consistently and precisely across all channels. Read More