Search Results: Gen Zers
Why High Prices Don’t Define Luxury for Gen Zers
Most people think of luxury as “expensive.” But the price doesn’t make a product more luxurious to Gen Z. We explain why. Read More
Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers
During the pandemic, most brands had already launched Douyin or WeChat channels. But now there’s another platform they cannot ignore: Bilibili.com. Read More
4 Ways Luxury x Esports Will Win Over China’s Gen Zers
Esports growth has seen unprecedented momentum in China lately. Here are some ways luxury brands can tap into this booming youth market. Read More
From Gucci’s Sims 4 Collaboration to Louis Vuitton’s Earphones, How to Win Over Millennials and Gen Zers
From collaborations to creating new, more relevant products, luxury brands are on the hunt to winning over millennials and Gen Zers. Read More
Why Is ‘Princess Style’ Trending With China’s Gen Zers?
Disney princesses have inspired girls around the globe for years, but now Chinese Gen Zers are obsessed with them, and they’ve taken the trend online. Read More
Alimama Predicts Gen Zers and Lower-Tier Cities Will Rule Fashion
Alimama, Alibaba’s marketing, technology, and big-data platform, just released an insight report profiling fashion trends and consumer behaviors in China. Read More
How Big Is the ‘Billie Eilish Aesthetic’ with China’s Gen Zers?
“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend? Read More
5 Successful Cosmetic Brand and Food Collaborations for Chinese Gen Zers
How to create a successful food x beauty collaboration? Jing Daily reviews five beauty brands and food collaborations that attracted the Chinese Gen Zers. Read More
Can Chinese Millennials and Gen Zers Warm the Freezing Global Diamond Industry?
Different from the U.S. which has a diamond purchasing habit for over half a century, China is still a new market for diamonds and one with great potential. Read More
Why China’s Gen Zers are Crucial for Luxury Jewelers
Compared to older generations, Gen Zers perceives jewelry quite differently. Jewelry brands need to understand how to take advantage of this growing market. Read More
