Search Results: Gen Y
Chris Olshan: Why “Gen Y” Is Driving Global Luxury
The luxury marketer makes a case for the growing importance of the often-misunderstood younger consumer. Read More
Gen Z Idol Ouyang Nana’s Lifestyle Brand Nabi Makes A Controversial Debut
Nabi, the lifestyle brand recently launched by Gen Z idol Ouyangnana, was poorly received. What went wrong and what are the lessons for celebrity brands? Read More
The ‘Carat Freedom’ Generation: Lab-Grown Diamonds Woo China’s Gen Z
A diamond isn’t forever. In China, domestic lab-grown diamond brands are providing alternatives to match Gen Z’s expectations for value and ethics. Read More
Are Hard Luxury Brands Doing Enough To Engage China’s Gen Z?
Chinese luxury consumers, in particular the younger demographic, are placing a much higher value on brand experience, services and design than ever before. Read More
Nike Taps Its First Esports Player, China’s League of Legends Pro Uzi
Nike has sparked online buzz among the Chinese esports community due to its partnership with pro League of Legends player Uzi. Read More
What Girard-Perregaux Knows About Selling Hard Luxury To China’s Gen Z
Jing Daily recently caught up with Girard-Perregaux to learn how the brand reaches and influences China’s new generation of luxury watch buyers. Read More
Will Gen Z Break Up With Your Luxury Brand?
Half of the existing luxury brands today likely won’t survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Read More
Turning Aranya Pink Was A Stroke Of Genius From Valentino. Here’s Why
Valentino’s Pink PP campaign has been making waves on China’s social media since the house announced its dedicated takeover of the coastal city of Qinhuangdao’s Aranya district. Between September 22… Read More
Vintage, Collaboration and Emerging Labels: China’s Retail Innovators Talk Gen Z
With the help of ENG Concept and A.Society, Jing Daily looks at how to win over the demographic with the shortest attention span around. Read More
How Gen Z Is Reshaping China’s Half-A-Trillion Wedding Market
Driven by Gen Z couples, China’s wedding sector will triple in size this year. But how do the demands of this generation differ from those before it? Read More
