Search Results: Gen Y
Chris Olshan: Why “Gen Y” Is Driving Global Luxury
The luxury marketer makes a case for the growing importance of the often-misunderstood younger consumer. Read More
Gen Z’s Shift To Digital & Sustainable Luxury Is No Joke
Established luxury brands must not only provide young customers with relevant brand messaging and product categories but also truly sustainable solutions. Read More
Meet Generation Alpha: The Shrewdest Luxury Consumers Ever?
Even though some in the next generation of luxury consumers haven’t been born yet, luxury brands would be wise to study Generation Alpha now. Read More
Miu Miu Connects With Gen Z By Upcycling
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms —… Read More
Dior’s Embrace of China’s Adored Transgender Icon Is A Win
While other luxury brands are struggling with their ambassadorial announcements, how did Dior’s appointment of transgender icon Jin Xing work? Read More
5 Ways Luxury Brands Can Win Over The FOMO Generation
The need to follow trends is not new, but FOMO stirs strong emotions that allow luxury brands to tap into always-connected Gen Zers. Read More
Branded Content Is the Path to Gen Z in 2021
Whether it comes in the form of talk shows or reality programming, branded content is critical to reach Gen Z consumers on their favorite platforms. Read More
Is Mystic-chic Beauty the Next Thing in Gen Z China?
Over the past year, an increasing number of beauty products inspired by “mystical” ideologies like astrology and feng shui has targeted China’s Gen Zers. Read More
Hermès Is Proof That Gen Z Is Turbocharging The Luxury Recovery
The most influential luxury brands haven't just returned to form; they're now performing better than ever. How? By connecting with Gen Z. Read More
Farfetch Doubles Down On China’s Gen Z
Farfetch, the luxury e-commerce platform, launched “Trendy Season” in collaboration with Tmall Soho Live channel to tap Chinese Gen Z online shoppers. Read More
