Search Results: Gen Y
Chris Olshan: Why “Gen Y” Is Driving Global Luxury
The luxury marketer makes a case for the growing importance of the often-misunderstood younger consumer. Read MoreWhat’s Up With China’s Gen Z? Youth Unemployment Exceeds 20% For First Time
China’s demographic shifts reveal a trend of rising unemployment among the younger workforce. What are the implications for the luxury industry? Read MoreOffline Clout: Gucci, Chanel, Prada Woo China’s Gen Z With IRL Exhibitions
Luxury labels have mounted a growing number of exhibitions in China over the past few years. But with more competition comes new challenges to winning over audiences Read MoreCraftsmanship Meets Code: Draup Founder Dani Loftus On Generative Fashion And Couture
In our inaugural Jing Meta Insider column, Dani Loftus explores the role of generative high fashion in the digital world, and today’s code-based couturiers. Read MoreTikTok’s ‘Gamer Girl’ Aesthetic Offers Brands New Way To Score With China’s Gen Z
Cute, fun and customizable, TikTok's gamer girl aesthetic has taken over Chinese social media. As fashion takes a cyber turn, here’s how brands can capitalize on this trend. Read MoreForecast: How AI-Generated Content, Web3 And The Metaverse Will Shape The Future Of Real Estate
Jing Daily's NEXTech Roundtable delved into the opportunities Web3 and metaverse technologies will bring to the real estate industry. Read MoreBalenciaga’s 520 Campaign Pulls At Gen Z’s Heartstrings With A Mix Of Style, Self-Expression And Sustainability
Balenciaga is ready to woo Chinese consumers this 520 Day with a nature-inspired ad campaign and a new mini-game on WeChat. Read MoreNever Too Old: How China’s New-Gen Brands Are Challenging Ageism
In a fast-paced, youth-obsessed industry, local brands and shopping platforms have started to change the way older women are depicted. Read MoreWatches And Wonders Geneva 2023: Global Watchmakers Eye China’s Growing Market
Watches and Wonders Geneva has emerged as the most significant gathering for the global watch industry. Here's how luxury brands engaged Chinese buyers. Read MoreBeauty Brands Court China’s Gen Z Via Cherry Blossom Collaborations
Sakura cherry blossom-themed product sales topped $1 billion this year in China. But do these cherry-pink products and collaborations translate well across luxury? Read More