Search Results: Gen Y
Chris Olshan: Why “Gen Y” Is Driving Global Luxury
The luxury marketer makes a case for the growing importance of the often-misunderstood younger consumer. Read More
How Gen Z And Millennial Needs Have Radically Changed Post-COVID-19
Millennial and Gen-Z consumers are more health-focused and want an improved quality of life post-COVID-19, and luxury brands must appeal to these urges. Read More
The Emergence of Chinese Luxury Brands: From Hope to Reality?
As young Chinese consumers look inward, the creation of more Chinese luxury brands and interest in them will continue to grow for these consumers. Read More
Gen Z Favorite Bilibili Moves Further Into Content Commerce
Bilibili has been boosting its content commerce game through a series of key investments and brand-friendly programming innovations. Read More
From Gucci’s Sims 4 Collaboration to Louis Vuitton’s Earphones, How to Win Over Millennials and Gen Zers
From collaborations to creating new, more relevant products, luxury brands are on the hunt to winning over millennials and Gen Zers. Read More
How Kering Delivered Its Heritage With Gen-Z Audiences
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Caudalie, VERO MODA, and Kering. Read More
How Moncler Won The Luxury Gen-Z Market In China
Moncler launched its China-exclusive Moncler Young Icons collection along with the unveiling of an immersive project at the Shanghai Ruiou Shopping Mall. Read More
Five Niche Chinese Jewelry Brands Favored by Gen Z
Aside from shifting tastes, we are also seeing a heightened rivalry in the mid-end jewelry market. But what’s behind this change? Read More
Why Jo Malone’s “London Gent” Advertisement Backfired
If John Boyega’s successful Jo Malone campaign hinged on authenticity and diversity, the brand’s Chinese version exuded the exact opposite. Read More
Gen-Z Conservatism Is Changing Fashion In China
A global pandemic and a 21st-century cold war have forced China to become conservative and look inward, including when it comes to fashion. Read More
