Can the luxury powerhouse that revolutionized handbags make the same impact in beauty? LVMH's latest venture brings high-end cosmetics to its crown jewel brand.

Luxury or gimmick? The French fashion house continues its viral marketing streak with yet another high-priced everyday item, igniting discussion across Chinese social media.

Young Chinese consumers are melting gold bars and heirlooms into custom jewelry as prices soar, creating a viral DIY trend worth billions of views on social media.

Digital meditation platforms, premium wellness products, and spiritual tourism are reshaping consumer spending as young Chinese prioritize emotional well-being over traditional status symbols.

Independent, stylish women from China's one-child generation are redefining femininity and becoming luxury’s most coveted demographic, but is this trend truly empowering?

As platforms like Roblox and YouTube Gaming become key arenas for engagement, brands that invest in a long-term presence are seeing major payoffs.

Opinion: Luxury brands must understand the emotional drivers of purchasing behavior while avoiding pitfalls that can alienate even their most loyal clients.

A discussion with experts on how to leverage IP protection to help international IP holders achieve long-term development in China.

The total number of travelers and tourism-related spending during this Chinese New Year holiday hit record highs.