Search Results: Ferrari

As the Italian luxury automaker prepares its IPO, it needs to show investors that it has a solid strategy for the world's top emerging market. Read More

The Italian automaker and Hong Kong hotelier collaborate to deliver a more personalized experience to luxury auto race attendees in Asia and beyond. Read More

Ultra-luxe Ferrari is the latest auto manufacturer to set its sights on China with a five-year plan that focuses on China-friendly emissions reduction technology. Read More

A roundup of luxury news coming out of China this week, from Ferrari's Year of the Dragon 458 Italia to the launch of the Cotai Sands Central and Beijing's ongoing tug-of-war on stiff luxury taxes. Read More

A roundup of news coming out of China this week, from Hublot's special-edition watch celebrating Ferrari to next month's Beijing Education Concert and the grand opening of the Guangzhou Auto Show. Read More

Ferrari's new limited-edition 599 HGTE boasts features similar to its 599 GTB, along with a few extras that some of China's flashier high-end car buyers might find irresistible. Read More

The growing China market has been very good for Ferrari, with the company selling a record 220 vehicles there in 2009, and it has increased its China outreach accordingly. Read More

Hainan Rendez-Vous is designed to be as unapologetically ostentatious as possible, calling attention to Hainan's aspiration to become "China's Riviera." Organizers plan to fly in 150 invited clients to the event by private jet, and project that up to 4,000 Chinese High Net Worth Individuals from all over Asia will take part in the three-day event. Read More

A few weeks ago, we wrote about the collaboration between Ferrari and Chinese artist Lu Hao on a one-of-a-kind model of the company's localized Ferrari 599 GTB Fiorino China edition. This week, the Lu Hao Ferrari sold at auction to an anonymous Shanghai-based bidder, with the proceeds going to fund engineering students and teachers from Tsinghua University to study in Milan and at Ferrari's headquarters. Read More

To build greater brand equity and strike a chord in the Chinese market, many companies have been known to create limited-edition "China only" versions of their products inspired by Chinese culture or history. Read More