Search Results: Fendi
From Fendi’s New Game, To Staffonly Sneakers and Ann Andelman: China Collabs Of The Week
This week’s global brand collabs in China include Puma’s continued localized strategy, and Fendi launching a game with long-term collaborator, artist and clothing designer Oscar Wang. Read More
Skiing With Fendi, Glamping In Prada — China’s New Outdoor Sports Initiatives Create Growth Opportunities For Brands
Beijing is hedging its bets on the rise of outdoor sports like cycling, skiing and hiking. How can luxury brands capitalize on this growing market? Read More
Fendi Draws Most Chinese Viewers At New York Fashion Week
As China endures lockdowns, it made do with watching New York Fashion Week from afar. But how well did participating brands engage local audiences? Read More
Fendi Joins Forces With Meta For Its Virtual AR Sneakers Experience
Fendi is back in the metaverse, this time bringing Meta’s technology to its iconic Faster sneaker silhouette for a special AR experience. Read More
How Was Fendi’s Traditional CNY Campaign Judged?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Maison Margiela, Cartier, and Fendi. Read More
How Fendi Leveraged Omnichannel Content Marketing To Celebrate Double 11
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lacoste, Fendi, and Feiyue. Read More
Fendi Opens a New Chapter of Its History in Shanghai
Fendi’s love for China was recently celebrated with a catwalk show titled Roma in Shanghai, representing a major step forward for the brand. Read More
Fendi Blends Star Power and Fashion in the Latest WeChat Mini Game
Collaborated directly with WeChat for a month, Fendi's latest Mini Program the very first WeChat game in the luxury industry. Read More
Chanel and Fendi After Karl Lagerfeld
The Future of Luxury with Daniel Langer. Jing Daily columnist shared his view on the future of Chanel and Fendi without Karl Lagerfeld. Read More
Fendi, the ‘Incremental Innovator,’ to Focus Digital Marketing Efforts on China
Fendi's chief executive, Pietro Beccari, reveals in an interview how influencers and digital marketing have given the brand new appeal to young audiences. Read More
