Search Results: Facebook
WeChat Now Lets Chinese Users Share Content on Facebook
Tencent's social media platform is targeting the wider Chinese diaspora with a WeChat Moments sharing feature that is similar to Instagram. Read More
What Facebook in China Would Mean for Foreign Brands
As some experts believe Mark Zuckerberg's charm offensive in China is paying off, brands are envisioning what an unblocked Facebook would mean for their social media marketing strategies. Read More
WeChat Developer Tencent Outshines Facebook On ‘Most Valuable’ Brand List
Thanks to the rapidly growing popularity of Chinese mobile app WeChat, a new report names Tencent as one of the top brands in the world. Read More
Mandarin Oriental Taps Facebook Fans, Hong Kong Foodies To Choose New Menu
As part of its promotion of Executive Chef Uwe Opocensky's new menu, the Mandarin Oriental asked guests to vote on the item they'd like to see added on a permanent basis, helping the restaurant gauge local interest in different ingredients. Read More-
Shanghai Tang Hints At New Hong Kong Flagship With Facebook “Teaser” Contest
Following the wrap of its pop-up "Loft" in Hong Kong's Pedder Building, this week Shanghai Tang is giving fans a chance to guess the location of its new flagship and win exclusive prizes on its Facebook page. Read More 
Booming in Asia, Shoppable Streaming Video Faces a Bumpy Road in the U.S.
As the intersection between streaming entertainment and e-commerce continues to blur in China, shoppable streaming video is now starting in North America. Read More
Why Luxury Brands Are Desperate For Digital Desire
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Read More
How Chinese Tech Builds Trust, Part IV: The Art of Brand Collaborations
Brand marketers must continuously seek out new ways of resonating with consumers, ideally through media and distribution, rather than content. Read More
How Chinese Tech Builds Trust, Part III: Why Targeted Advertising Is Broken
In China, hyper-targeted advertising has been substituted with greater complexity, and there is never a straightforward answer to the question. Read More
How Chinese Tech Builds Trust, Part II: China’s Marketplaces Are Like Tinder for Brands
Content production, engagement, and storytelling are key elements when brand communication is taking place largely through digital feeds. Read More
