Search Results: Experiential luxury
Airports: The Hot Spot for Experiential Luxury
Airport outreach has been evolving towards a more lively approach to better align with Chinese consumers’ need for experiential luxury. Read More
Chinese Buyers Crave a New Sales Pitch: ‘Experiential Luxury’
A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More
New Bulgari Hotel in Beijing to Meet Chinese Consumers’ Demand for Experiential Luxury
In line with China's wealthy consumers demanding that brands deliver luxury lifestyles, Bulgari is set to open its first luxury hotel in mainland China on September 27. Read More
Lululemon Taps China’s Digital Natives Craving Experiential Luxury
Health and wellness isn’t the only driver behind China’s yoga trend—social experiences are in demand, and Lululemon is leveraging this with its expansion. Read More
Value Retail Cashes in on Chinese Shoppers’ Turn Toward Experiential Luxury
Discounts are only part of the picture for the European luxury outlet retailer as it expands to reach China’s increasingly discerning upper-middle class. Read More
Johnnie Walker House Taps Into Chengdu’s Growing Taste For Experiential Luxury
The western city remains the next big frontier for luxury brands as it hosts Johnnie Walker's third ultra-luxe "whisky embassy" in China. Read More
Experiential Marketing for Chinese Luxury Consumers in Australia
Luxury brands in Australia have engaged in various strategic and creative experiential marketing campaigns to attract, retain and excite affluent Chinese. Read More
4 Times Luxury Brands Wowed Chinese Consumers with Over-the-Top Experiential Events
An increasing number of luxury brands have started rolling out over-the-top experiences, like exhibitions and edgy performances, to wow Chinese consumers. Read More
China’s Wealthy Open Minds To ‘Experiential’ Luxury
While China's wealthy consumers still care a lot more about "material" luxury goods, they're starting to broaden their mindset about where they're spending their money. Read More
Video: Luxury Brands Get Personal To Make Experiential Marketing Work In China
From Shanghai's Johnnie Walker House to Shang Xia's pop-up "Human and Nature" exhibition and Shanghai Tang's Mongolian Village in Hong Kong, major brands are pulling out all the stops to… Read More
