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Search Results: Experiential luxury

  • Market Analysis

    6 Reasons Experiential Luxury Will Redefine the Chinese Market

    August 24, 2021  |   Share
    During the pandemic, the value of experiential luxury plummeted by an unprecedented 50 percent in 2020 versus 2019. Now, it’s back with a bang. Read More
  • Airports: The Hot Spot for Experiential Luxury

    September 6, 2018  |   Share
    Airport outreach has been evolving towards a more lively approach to better align with Chinese consumers’ need for experiential luxury. Read More
  • Chinese Buyers Crave a New Sales Pitch: ‘Experiential Luxury’

    June 6, 2018  |   Share
    A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More
  • New Bulgari Hotel in Beijing to Meet Chinese Consumers’ Demand for Experiential Luxury

    August 15, 2017  |   Share
    In line with China's wealthy consumers demanding that brands deliver luxury lifestyles, Bulgari is set to open its first luxury hotel in mainland China on September 27. Read More
  • Lululemon Taps China’s Digital Natives Craving Experiential Luxury

    June 19, 2017  |   Share
    Health and wellness isn’t the only driver behind China’s yoga trend—social experiences are in demand, and Lululemon is leveraging this with its expansion. Read More
  • Value Retail Cashes in on Chinese Shoppers’ Turn Toward Experiential Luxury

    April 6, 2015  |   Share
    Discounts are only part of the picture for the European luxury outlet retailer as it expands to reach China’s increasingly discerning upper-middle class. Read More
  • Johnnie Walker House Taps Into Chengdu’s Growing Taste For Experiential Luxury

    September 22, 2014  |   Share
    The western city remains the next big frontier for luxury brands as it hosts Johnnie Walker's third ultra-luxe "whisky embassy" in China. Read More
  • Retail

    Luxury Brands Invest In Experiential Flagship Stores To Escape Confines Of Malls

    April 27, 2023  |   Share
    Luxury houses are building independent flagship stores in China’s top-tier cities. Can branded experiential retail help them stand out in this saturated market? Read More
  • Marketing

    Experiential Marketing for Chinese Luxury Consumers in Australia

    November 20, 2017  |   Share
    Luxury brands in Australia have engaged in various strategic and creative experiential marketing campaigns to attract, retain and excite affluent Chinese. Read More
  • Marketing

    4 Times Luxury Brands Wowed Chinese Consumers with Over-the-Top Experiential Events

    June 21, 2017  |   Share
    An increasing number of luxury brands have started rolling out over-the-top experiences, like exhibitions and edgy performances, to wow Chinese consumers. Read More
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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

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