Search Results: Everlane
Q&A: Everlane Taps China’s Burgeoning Eco-Friendly Consumer
For brands in China, collaborations are becoming a popular way to reach new consumer segments while reflecting brand values in often unexpected ways. Read More
Another American Brand Exits China
Everlane is shutting down its Tmall flagship store after just two years, joining a growing list of brand casualties in China. Where did it go wrong? Read More
Key Lessons From China Brand Failures
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Read More
Don’t Bother Looking for the Next Shein
Shein’s success has motivated investment firms to kick off the search for similar companies that can become the next big thing among global Gen Z. Read More
Marni Celebrates China With Ethnic Deep Dive
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Marni, Prada, and Everlane. Read More
The Fashion Brand China Bankrupted?
Fashion brand Manish Arora filed for bankruptcy in July, and many say China delivered its final blow. Jing Daily traces what went wrong. Read More
How One Indie Luxury Brand Conquered The China Market
As China started becoming familiar with DTC brands, the American luxury label Senreve entered its market, bringing with it a perfect plan for success. Read More
2021 Could Be the Year of “Designer DTC”
In many ways, 2020 represented a turning point for direct-to-consumer (DTC) brands, particularly in China, as housebound consumers turned to online. Read More
Why Luxury Must Ditch “Aspirational” To Survive
A lesson from Telfar and its popular luxury approach. Read More
Why China’s Millennials Are Targeting These Silicon Valley Brands
West Coast DTC brands are known for promoting ethical production and sustainability. But they’ve become popular in China for their connection to Silicon Valley elites. Read More
