Search Results: Estée Lauder
Double-Digit Growth In China Spurs Estée Lauder’s Recovery
Cosmetics giant Estée Lauder reported a 4-percent net sales drop during its fiscal year ending June 30, 2020, despite double-digit growth in China. Read More
Estée Lauder Is Hopeful About China As Quarterly Sales Shed 11%
As Estée Lauder sheds 11% net sales in third quarter of 2020, the group remains hopeful about a strong recovery for the mainland China cosmetics market. Read More
How Is Estée Lauder Generating Cash During the Pandemic?
As the expression “cash is king” particularly rings true during a global pandemic, how is Estée Lauder Companies generating cash? Read More
Estée Lauder Lowers Outlook, Citing Global Impact on Travel Retail Due to Coronavirus
The CEO of Estée Lauder gave a cautious warning on the impact of travel retail due to the coronavirus, while reporting 15% of net sales growth in Q2 FY2020. Read More
R3 September Ranking: Estée Lauder Taps Hot Celebs, Makes Singles Day Record
U.S. beauty group Estée Lauder snapped up two top celebrities on the list, beating last year’s Singles Day sales in the first 25 minuets of the holiday. Read More
Estée Lauder Companies Follows Strong Earnings with a Retail Price Cut in China
American premium beauty giant Estée Lauder Companies cut retail prices in mainland China – a move that is poised to sustain its robust growth in the market. Read More
$1 Bln in Beauty: Estée Lauder’s China Campaign Pays Off with Sales Surge
Sales of the Estée Lauder Companies Inc beauty products crossed $1 billion in the Asia-Pacific region in the last quarter. Read More
Hua Chenyu Thinks You Should Wear Red Estée Lauder Lipstick to His Concert
Estée Lauder's new lipstick campaign leveraged women’s admiration for young male celebrities but made a mistake to try driving sales on Tmall from WeChat. Read More
How Estée Lauder Is Making Its Global Brand Locally Relevant in China
Here is what you need to know about Estée Lauder's China strategy, which has proven very effective in boosting the brand's sales in the region. Read More
How Estée Lauder Rejuvenated Its Brand Image in China
The 71-year-old American beauty brand Estée Lauder rehabilitated its image and has become a hit among young Chinese consumers; this is how they did it. Read More
