Search Results: Estée Lauder

U.S. beauty group Estée Lauder snapped up two top celebrities on the list, beating last year’s Singles Day sales in the first 25 minuets of the holiday. Read More

American premium beauty giant Estée Lauder Companies cut retail prices in mainland China – a move that is poised to sustain its robust growth in the market. Read More

Sales of the Estée Lauder Companies Inc beauty products crossed $1 billion in the Asia-Pacific region in the last quarter. Read More

Estée Lauder's new lipstick campaign leveraged women’s admiration for young male celebrities but made a mistake to try driving sales on Tmall from WeChat. Read More

Here is what you need to know about Estée Lauder's China strategy, which has proven very effective in boosting the brand's sales in the region. Read More

The 71-year-old American beauty brand Estée Lauder rehabilitated its image and has become a hit among young Chinese consumers; this is how they did it. Read More

Estée Lauder's first quarter sales in China surged 20 percent with help from China's millennial beauty bloggers. Read More

Estée Lauder has employed an omnichannel strategy to reach China's digital natives shopping in duty free for its #BeautyAllNight campaign. Read More

Estée Lauder aims to engage new and old WeChat followers with an interactive notebook featuring beauty tips for the eyes by Chinese supermodel Liu Wen, followed by a quiz that promises a free gift. Read More

The French beauty brand believes a strategy of lower-tier expansion can help it bounce back from China's luxury slowdown. Read More