Search Results: Erdos

For luxury brands this year, Valentine’s Day marketing campaigns mainly used a soft power approach due to the ongoing Covid-19 crisis. Read More

As Chinese fashion makers and consumers gain confidence; many opt-outs of having a Western ambassador to validate their brands. Read More

Here are the most important market trends from China this past year, despite an economic slowdown, Hong Kong protests, and the U.S.-China trade war. Read More

After speaking with experts about sustainability, changes are slowly taking place in China through its consumers, brands, and government. Read More

At this year's Shanghai Fashion Week, the luxury group Kering hosted the very first sustainability conference "K Generation Talk & Award Ceremony in China." Read More

For the U.S. retail industry, 2019 will most likely be a year of turbulence, and those who rely on Chinese travelers for growth need to change strategy. Read More

As more Chinese consumers embrace homegrown brands, it’s undoubtful that the apparel moguls will only accumulate more wealth. Read More

Chinese companies are attempting to climb up the value chain from the world’s manufacturing base to a country of creation and original ideas. Read More

The trending Chinese TV series "All is Well" is leading a national shopping trend for “women’s suits” that brands need to take notice. Read More

Fashion icon Yue-Sai Kan is the latest public figure working to advance the burgeoning sustainable fashion movement in China. Read More