Search Results: Douyu
Charlotte Tilbury Announces Gong Jun As Global Ambassador
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Why Brands Need To Keep Tabs On China’s Turbulent Gaming Sector
As fashion and beauty brands venture into China’s booming gaming industry, they should be wary of Beijing's increasing crackdowns on its tech giants. Read More
Is Outdoor Brand Arc’teryx Quietly Pivoting to a “China First” Strategy?
How much Amer Sports and Arc’teryx will change under Chinese leadership? China is shifting from an important market to the most important market. Read More
Tencent Seeks Greater Share Of China Tech Market
Tencent sent a preliminary offer to acquire the search engine operator Sogou for $2.1 billion, which would grow its already-large tech market share. Read More
A New Crackdown on Livestreaming Content
Chinese authorities put the brakes on a surge in livestreaming content by reviewing major platforms and take punitive action against them. Read More
Confessions of a China Live Streamer
Having garnered a huge audience streaming on Momo, Yizhibo, Meipai, and Huajiao, Lauren Hallanan has first-hand experience of which platforms are best suited to brands. Read More
Should Luxury Brands Be Excited About China’s Live-Streaming Frenzy?
There's no doubt plenty of live-streaming platforms and viewers to choose from, but the flourishing industry doesn't come without its own challenges. Read More
10 Live-Streaming Apps Luxury Brands Need to Know in 2017
With more than 200 live-streaming apps and counting, this platform's potential for brand campaigns remains enormous. Here are some standouts in the industry. Read More
Live-Streaming Apps Boom in China, Fuel Celebrity, Create New Stars
China's online live-streaming video apps are becoming increasingly popular among both netizens and celebrities and giving brands like L'Oreal a chance to easily reach millions of potential fans. Read More
