Search Results: Double 11
How Fendi Leveraged Omnichannel Content Marketing To Celebrate Double 11
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lacoste, Fendi, and Feiyue. Read More
Will Shanghai’s Double 5 Become the New Double 11?
As one of many steps to reignite China’s consumer spending, the Shanghai government has created the Double 5 festival hoping to increase retail spending. Read More
CCI Take: Chinese Owners Bring International Brands to Double Down on the Market
With an inward-facing consumer market, international brands acquired by Chinese companies have intensified their focus on in-country marketing activities. Read More
At Milan Fashion Week, Brands Double Down On China
Milan put on quality fashion shows during the pandemic, even though international attendee figures were down again, and most chose to watch online. Read More
The Ant Group Doubles Down on Dual Shanghai-Hong Kong IPO
Ant Group, the FinTech arm of Chinese e-commerce giant Alibaba, has started the process of a dual listing in both Hong Kong and Shanghai stock exchanges. Read More
Estée Lauder Is Hopeful About China As Quarterly Sales Shed 11%
As Estée Lauder sheds 11% net sales in third quarter of 2020, the group remains hopeful about a strong recovery for the mainland China cosmetics market. Read More
Luxury Brands Doubled Down on Singles’ Day, and Succeeded
As Singles’ Day has evolved and the Chinese luxury market has bloomed, the presence of, and approach taken by luxury brands have changed significantly. Read More
2016 Saw Double-Digit Growth in Chinese Tourism Spending: UNWTO
China increased its lead as the world's most valuable tourism market in 2016, accounting for over double the tourism spending as the next runner-up. Read More
Should Luxury Brands Give Up or Double Down on Mainland China?
With a multi-year luxury market slowdown in China, brands consider shifting more of their focus to tourist spending abroad. Read More
5 Ways Burberry Beat The China Slowdown With Double-Digit Growth
As luxury brands continue to feel the effects of China's GDP slowdown and anti-corruption crackdown, Burberry has managed to stay ahead in the game with a digital-heavy marketing strategy. Read More
