Search Results: Covid-19 virus
How Can Brands Boost Immunity Against the COVID-19 Virus
We gathered report insights from Boston Consulting Group (BCG), McKinsey & Company, and Kantar China to give an overview of strategic alignment. Read More
Government Crackdowns, Evergrande, and COVID-19 Dampen Luxury Boom
September was the worst month for luxury stocks since the pandemic hit. Is it due to luxury’s recent growth being unsustainable or something else? Read More
5 Key Consumer Trends for the Post-COVID-19 Era
COVID-19 continues to transform the way consumers engage with luxury products. But which post-pandemic trends will stick around? Read More
3 Critical Ways To Jumpstart Your Luxury Brand Post-COVID-19
While the top luxury brands boast the results of their best-in-class pandemic strategies, many others have struggled and may need a jumpstart. Read More
Puma’s Sales Leap in Q1 and So Does Confidence, Despite COVID-19
Puma has now had two quarters of growth and its three core regions are fairly balanced by weight compared to this time last year. Read More
New Opportunities of China’s Imported Retail Market Under COVID-19
With China's imported retail market gradually recovering from the pandemic, we noticed some changes happening in customers' purchasing habits. Read More
The Health of China’s KOL Industry After COVID-19
China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read More
How Western Luxury Brands Should Handle A 2nd Wave Of COVID-19
This year, many luxury retailers have reported huge foot traffic losses, and with COVID-19 spreading again, brands will see an even more drastic decline. Read More
What Will A Second Wave Of COVID-19 Mean For The Luxury World?
After becoming the poster child of COVID-19 success, Europe has become careless and triggered a second wave of infections. How will it impact luxury? Read More
Why Luxury Brands Are Failing in China Post-COVID-19
Most luxury brands have faced challenges and disruptions from the ongoing COVID-19 crisis. But, in many cases, most of their problems are homemade. Read More
