Search Results: Christian Dior
Dior Learned To Localize In China – And Was Rewarded For It
The French fashion powerhouse Dior hasn’t been afraid of trying new initiatives in the lucrative Chinese market. And now, it’s a leader in localization. Read More
Will Luxury Brands Follow Dior’s Digital Approach This Singles’ Day?
Dior's first-ever Singles’ Day limited series will be available on the brand’s official WeChat boutique and website. Will other luxury players follow suit? Read More
Dior and Shiseido Lead This Week’s Top Luxury Digital Campaigns
We analyze luxury brand campaigns from Shiseido, Dior, and JD.com. Read More
Dior Names Wang Junkai their New Brand Ambassador in China & More
The French brand Christian Dior has named the 20-year-old actor/singer Wang Junkai (Karry Wang) to be their new brand ambassador in China. Read More
Chinese Whispers: Dior Utilized Huawei’s Digital Marketing Platform for Latest Runway Show, and More
The French luxury powerhouse Christian Dior became the first mega luxury brand in China that utilized Huawei's digital marketing service. Read More
In 2018, Brand Value for Chanel, Dior, Hermès Climbed on China Buying
The luxury brands in the Brand Finance Global 500 2019 have seen overall growth in their brand values, largely due to the expenditure in the Chinese market. Read More
In an Industry First, Dior Beauty Debuts Livestreaming Sales on WeChat
Christian Dior became the first luxury brand in China to leverage livestreaming to sell items on the country’s biggest social messaging app WeChat. Read More
Chinese Whispers: Dior Launches Official Account on Short Video Site Douyin, and More
To celebrate Chinese Valentine's Day, French luxury label Christian Dior opened an official account on Douyin, the country's viral short video platform. Read More
Dior’s Pushy Relaunch of Iconic Bag Backfires in China
A campaign video of the Dior Saddle Bag, featuring Hong Kong fashion influencer Elle Lee, sparked social media backlash in China over the weekend. Read More
Dior Puts Youth Before Tradition at Haute Couture Shanghai Show
In touchier times, the brand might have been lampooned for its lazy, pandering use of the color red, or a striking similarity to Japanese imperialist imagery. Now, its young fanbase are more interested in Dior's celebrity friends. Read More
