Search Results: Christian Dior
Dior Takes Fashion Week Marketing To New Highs
To understand the success factors behind Dior's runway show, Jing Daily looks at the localization, metaverse, and livestreaming efforts underpinning the brand's business performance. Read More
BTS, Enhypen, And Menswear Shows: Dior Wins Paris And Prada Makes Biggest Impact In Milan
From front rows to leadership boards, star power packs a punch at menswear runways for 2023. Which brands generated the most in Earned Media Value? Read More
LVMH Succession Planning: Michael Burke Departing Louis Vuitton, Bernard Arnault’s Daughter Becomes Head of Dior
Louis Vuitton CEO Michael Burke is out — but not gone — while Dior CEO Pietro Beccari will leave his position to take over Burke’s role. Read More
How the Oblique Became One of Dior’s Most Valuable Assets
It's no coincidence the Oblique pattern made its way on to the Dior Jordan. Read More
Dior Enters the Metaverse With Customizable Avatars
Luxury fashion house Christian Dior is the latest name to tap digital fashion by partnering with metaverse avatar platform Ready Player Me. Read More
LVMH Saved By Louis Vuitton & Dior Rebound
LVMH witnessed a substantial rebound after Q2, its worst-performing quarter with a 38-percent loss, before recovering to a six-percent loss in Q4. Read More
Dior Learned To Localize In China – And Was Rewarded For It
The French fashion powerhouse Dior hasn’t been afraid of trying new initiatives in the lucrative Chinese market. And now, it’s a leader in localization. Read More
Will Luxury Brands Follow Dior’s Digital Approach This Singles’ Day?
Dior's first-ever Singles’ Day limited series will be available on the brand’s official WeChat boutique and website. Will other luxury players follow suit? Read More
Dior and Shiseido Lead This Week’s Top Luxury Digital Campaigns
We analyze luxury brand campaigns from Shiseido, Dior, and JD.com. Read More
Dior Names Wang Junkai their New Brand Ambassador in China & More
The French brand Christian Dior has named the 20-year-old actor/singer Wang Junkai (Karry Wang) to be their new brand ambassador in China. Read More
