Search Results: Christian Dior

The French brand Christian Dior has named the 20-year-old actor/singer Wang Junkai (Karry Wang) to be their new brand ambassador in China. Read More

The French luxury powerhouse Christian Dior became the first mega luxury brand in China that utilized Huawei's digital marketing service. Read More

The luxury brands in the Brand Finance Global 500 2019 have seen overall growth in their brand values, largely due to the expenditure in the Chinese market. Read More

Christian Dior became the first luxury brand in China to leverage livestreaming to sell items on the country’s biggest social messaging app WeChat. Read More

To celebrate Chinese Valentine's Day, French luxury label Christian Dior opened an official account on Douyin, the country's viral short video platform. Read More

A campaign video of the Dior Saddle Bag, featuring Hong Kong fashion influencer Elle Lee, sparked social media backlash in China over the weekend. Read More

In touchier times, the brand might have been lampooned for its lazy, pandering use of the color red, or a striking similarity to Japanese imperialist imagery. Now, its young fanbase are more interested in Dior's celebrity friends. Read More

What's behind Dior's controversial brand ambassadors in China is its desperation of reaching a millennial audience who is different from its traditional consumers. Read More

French fashion house Dior has become the first luxury label in China to use the Weibo Story, a social media feature popular with millennials. Read More

A new report by RTG Consulting shows that luxury brands need to keep abreast of the cultural values of Chinese millennials if they want to stay relevant. Read More