Search Results: Chinese social media
Gucci, Chanel, and Dior Lead on Chinese Social Media: PARKLU Report
A new luxury industry report reveals that Gucci, Chanel, and Dior are leading the way when it comes to generating awareness and engagement on Chinese social media channels. Read More
Chinese Social Media in 2017: What You Need to Know
A recent report by the market research company Kantar Group reveals that the social media landscape in China is not all about WeChat and Weibo anymore. Read More
How High-End Brands Leverage Chinese Social Media During Fashion Week
Marketing resource platform ChoZan shows how brands can use WeChat, Weibo, live-streaming, and more to win over Chinese consumers at a critical time in fashion. Read More
International Fashion Sees Big Boost From Chinese Social Media
Columnist Ma Mu discusses some examples of the most successful social media marketing campaigns conducted by foreign fashion labels in China. Read More
Red Sole, Red Flag: Christian Louboutin Hits Chinese Social Media
Currently with six boutiques in Greater China, iconic French footwear label Christian Louboutin is jumping feet-first, no pun intended, into the world of Chinese social media with the launch of… Read More
Chinese Whispers: WeChat Is an “Aging” Social Media App
Older people are now far more committed to Tencent's flagship app than younger generations, posing a challenge for luxury brands using it to reach post-90s consumers. Read More
Why Luxury Brands Should Care About Chinese E-commerce Social Media Platform Redbook
Luxury brands should care about Redbook, China's e-commerce social media platform, in which users post organic content about luxury purchases every day. Read More
Social Media Unavoidable for Chinese Mobile Commerce
By 2020, Chinese social media use is estimated to hit 647 million active users, making a presence on local platforms essential for luxury brands. Read More
United States to Introduce Social Media Vetting of Chinese Tourists
Chinese visitors to the United States will be asked to provide their social media account names when applying for U.S. visas. Read More
Furla Selfie Campaign Engages Chinese Handbag Buffs on Social Media
Italian handbag brand Furla embraces the power of the selfie for getting a viral social media response from China's fashionistas. Read More
