Search Results: Chinese netizens
L’Oréal Paris Next to Suffer Wrath of Chinese Netizens
Make-up brand L'Oréal Paris officially appointed Korean actor Lee Jongsuk its brand ambassador for China, which soon caused strong netizen reactions. Read More
Are Chinese Netizens Sick Of Mass Digitization?
China’s e-commerce giants have jumped headfirst into the growing grocery delivery trend, but some netizens are shaming them for the social ramifications. Read More
What Does A K-Pop Boy Band Controversy Say About Chinese Netizens?
A goodwill event for US and Korean fans of the popular K-pop boy band BTS ended up causing a national controversy in China. Read More
Chinese Netizens Turn on Balenciaga’s Latest Campaign, But To What End?
Balenciaga’s new campaign for Chinese Valentine’s Day is stirring dissent on China’s internet, but will this offense really hurt the brand’s sales? Read More
Are Chinese Netizens Ready for Hermès Beauty?
Hermès is finally entering China's hot beauty arena with a new lipstick collection, but can they penetrate an already crowded and competitive field? Read More
Chinese Netizens Unimpressed by Meghan Markle’s Givenchy Gown
Many compared Markle's gown to the one worn by Kate Middleton. One Weibo user commented, “It is Givenchy Haute couture! How come it looks so tacky on her?” Read More
Chinese Whispers: Netizens Surprised by Louis Vuitton’s Shaman Hire, and More
Chinese consumers felt deeply surprised, and to some extent, shocked, when Louis Vuitton reportedly hired a Brazilian Shaman to ensure the weather conditions were good to show its 2019 Cruise… Read More
Chinese Idol Lu Han Quits Audemars Piguet Over Taiwan Faux Pas
China’s superstar Lu Han cut ties with Swiss luxury watchmaker Audemars Piguet over insulting remarks made by the brand’s president. Read More
Another Chinese Shopper Protests Hermès Sales Tactics
Hermès’ “peihuo 配货” sales tactic, which forces buyers to accumulate transactions to get access to its iconic bags, is under attack in China. Read More
How MCM Is Winning Over New Chinese Luxury Shoppers Via Youth Culture
MCM was once a leader of logomania hype among Chinese millennials. But its latest rebrand cleverly repositions the luxury brand for young Gen-Z shoppers. Read More
