Search Results: Chinese netizens
What Does A K-Pop Boy Band Controversy Say About Chinese Netizens?
A goodwill event for US and Korean fans of the popular K-pop boy band BTS ended up causing a national controversy in China. Read More
Chinese Netizens Turn on Balenciaga’s Latest Campaign, But To What End?
Balenciaga’s new campaign for Chinese Valentine’s Day is stirring dissent on China’s internet, but will this offense really hurt the brand’s sales? Read More
Are Chinese Netizens Ready for Hermès Beauty?
Hermès is finally entering China's hot beauty arena with a new lipstick collection, but can they penetrate an already crowded and competitive field? Read More
Chinese Netizens Unimpressed by Meghan Markle’s Givenchy Gown
Many compared Markle's gown to the one worn by Kate Middleton. One Weibo user commented, “It is Givenchy Haute couture! How come it looks so tacky on her?” Read More
Chinese Whispers: Netizens Surprised by Louis Vuitton’s Shaman Hire, and More
Chinese consumers felt deeply surprised, and to some extent, shocked, when Louis Vuitton reportedly hired a Brazilian Shaman to ensure the weather conditions were good to show its 2019 Cruise collection. Read More
Pinduoduo Sales Jump Alongside Chinese Consumer Spending
On November 12, China’s third-largest e-commerce player, Pinduoduo, posted a revenue jump of 89 percent to $2.1 billion over the third quarter. Read More
Will Chinese Designers Control The Fashion Industry of the Future?
International Fashion Scout (ITS), a key barometer of the industry’s talent, had seven Chinese finalists this year. Is this a sign of things to come? Read More
How A Brand Can Build A Cliche-Proof Chinese Style
Due to China’s rising economic power, contemporary Chinese identity is becoming a popular theme in fashion media. What can brands learn from these stories? Read More
Can Non-Chinese KOLs Ever Threaten Local Leaders’ Market Dominance?
China’s netizens have a complicated relationship with non-Chinese KOLs. But it’s not all bad. Should international brands bank on working with them? Read More
At London Fashion Week, Chinese Engagement Was Hit-And-Miss
Although London is still operating within the pandemic, many designers made efforts to show their collections in multiple ways during London Fashion Week. Read More
