Search Results: Chinese millennial
From Bulgari to Baccarat, the luxury hotels hosting wealthy Chinese millennials
Chinese tourists are sparing no expense on luxury brand hotel experiences, from the Baccarat’s crystal afternoon teas to the Bulgari Hotel’s cigar room. Read More
How Luxury Brands Can Connect With Aging Chinese Millennials
Can luxury brands leverage the striking parallels between China’s millennials and its senior demographic to gain a stronger foothold in the county? Read More
Four Strategies for Selling Pearls to Chinese Millennials
While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Read More
Do Chinese Millennials Want Diversity in Fashion Ads?
While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change. Read More
Can Instagram Ever Crack Weibo’s Hold On Chinese Millennials?
Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More
Gucci Launches on Douyin in Play to Reach Chinese Millennials
Luxury leader Gucci announced it will follow Prada and launch a media channel on the short video app platform Douyin, the Chinese answer to TikTok. Read More
Can Chinese Millennials and Gen Zers Warm the Freezing Global Diamond Industry?
Different from the U.S. which has a diamond purchasing habit for over half a century, China is still a new market for diamonds and one with great potential. Read More
The New Perfume Market for Chinese Millennial Men — A User’s Guide
It’s time for fragrance brands to look at Chinese men, a demographic that has untapped growth potential given their obsession with beauty products. Read More
Well-being is Luxury for Chinese Millennials
Wellness is the new luxury. As such, personalized concierge services emerge and luxury brands, especially in the service sector, can tap into this market if they do it fast and,… Read More
AI is the Only Way to Win Chinese Millennials and Gen Zers
Brands should use AI engine to analyze all available data points, including the millions of conversations consumers have about the brand online. Read More
