Search Results: Chinese New Year

Can luxury brands really sell rat products? Yes! If they're adorable. Here are 5 special Chinese New Year-themed lines that are totally irresistible. Read More

Take a look at five Chinese New Year ads that mixed traditions with modernity and garnered positive reactions from consumers during this year's holiday. Read More

Selfridges & Co. created a winning digital campaign, with a lifestyle-driven focus that resonated with the younger Chinese audiences. Read More

While most brands are incorporating zodiac animal in their Chinese New Year designs, Maybelline got influencers excited about its makeup with a mahjong set. Read More

Clinique launched a limited-edition "Clinique x Jing Boran" Travel Exclusive Set to cater to the skincare needs of Chinese travelers. Read More

Perhaps the entire luxury industry in London lacks a comprehensive marketing strategy for China’s largest holiday -- the upcoming Chinese Lunar New Year. Read More

In collaboration with Chinese artist Zhang Guangyu, Hennessy has launched a nationwide, multichannel marketing campaign to welcome the Year of the Pig. Read More

To attract the attention of Chinese consumers, luxury brands have released special-edition Year of the Pig products to welcome this year's Lunar New Year. Read More

Burberry quietly removed the family portrait images that caused online backlash, in its latest WeChat campaign in celebration of Chinese Lunar New Year. Read More

Bvlgari got trapped into controversy after linking Jewish culture with pigs to welcome 2019 China’s Lunar New Year, the Year of Pig by zodiac signs. Read More