Search Results: Chinese New Year
A Chinese New Year Controversy: Is Gucci Fur-real?
Things are not looking good at the Italian luxury house, after animal rights activists called out the use of rabbit felt in its Year of the Rabbit capsule. Read More
Revenge Travel And Spending: Chinese New Year Domestic Tourism Generates Over $55 Billion In Revenue
The mainland is finally on the move again — and with revenge travel comes revenge shopping. What trends emerged over the Chinese New Year holiday? Read More
Chinese New Year 2023: Which Leading Luxury Brand Campaigns Are Winning The Year Of The Rabbit
The luxury sector in China may be on track for recovery in 2023. We take a look at how brands are celebrating the promising start of a new year. Read More
Bottega Veneta Already Won Chinese New Year
Bottega Veneta is mounting a monumental art installation on the Great Wall of China. Here’s why it’s a pitch-perfect strategy for the luxury Maison. Read More
How adidas’ 2021 Campaign Won Chinese New Year
Jing Daily analyzes the creative storytelling and cutting-edge omnichannel communication strategies of adidas’ Chinese New Year 2021 campaign. Read More
With 22 Million In Lockdown, Chinese New Year Isn’t Looking Prosperous For Luxury
With 22 million people ordered to stay at home, this Chinese New Year celebration isn’t looking as “over-the-top” as luxury brands had hoped. Read More
Dior Adds An Oriental Aesthetic To Their Chinese New Year 2021 Collection
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Dior, Bananain, and Adidas Originals. Read More
The 5 Best Chinese New Year Products from Luxury Brands
Can luxury brands really sell rat products? Yes! If they're adorable. Here are 5 special Chinese New Year-themed lines that are totally irresistible. Read More
For Your Eyes Only — 5 Chinese New Year Ads You Shouldn’t Miss
Take a look at five Chinese New Year ads that mixed traditions with modernity and garnered positive reactions from consumers during this year's holiday. Read More
New Year, New You? Selfridges’ WeChat Quiz Wins Chinese New Year
Selfridges & Co. created a winning digital campaign, with a lifestyle-driven focus that resonated with the younger Chinese audiences. Read More
