Search Results: Chinese KOLs
Can Non-Chinese KOLs Ever Threaten Local Leaders’ Market Dominance?
China’s netizens have a complicated relationship with non-Chinese KOLs. But it’s not all bad. Should international brands bank on working with them? Read More
How Fan Bingbing’s Scandal Affected Chinese KOLs’ Brand Perception
Has Fan Bingbing’s tax scandal brought negative effect to luxury brands she endorsed? The answer is yes and no, according to the data intelligence company ParkLu. Read More
Chinese KOLs Are a Dime-a-Dozen, but Sometimes a Dime Well Spent
Almost half of young Chinese want to be influencers. With so many to choose from, brands can have an outsized influence by working with many of them, instead of one… Read More
Burberry Packs London Show with Chinese KOLs as It Continues Millennial Push
Chinese celebrities Kris Wu and Zhou Dongyu turned heads sitting in the front row of Burberry's London Fashion Show, signaling the brand's continued efforts to draw millennials. Read More
Fearful Chinese KOLs Refuse to Represent South Korean Businesses
While South Korea's economy suffers from the tensions with China over THAAD, some Chinese KOLs are refusing to work with South Korean companies. Read More
T Galleria by DFS Enlists Chinese KOLs for New Loyalty Program Campaign
Beijing-based model Hao Yun Xiang and Hong Kong blogger Hana Tam are among the KOLs selected for the LVMH-owned retailer's fall campaign to promote its Loyal T program. Read More
Should Chinese Idols And KOLs Try To Help Fight COVID-19?
Everyone wants to help in the fight against COVID-19, but is it the place of KOLs and idols to do it online, or are they only risking resentment? Read More
Jing Daily x PARKLU Workshop: Influencing Chinese Consumers With Little Red Book KOLs
Little Red Book (aka RED or Xiaohongshu) is one of the most popular social commerce apps amongst millennial women in China. It combines user-generated content, e-commerce, and a social recommendation… Read More
How Local Chinese Brand JNBY Stays Strong by Resisting KOLs
In a recent interview, JNBY’s creative director talks about how this popular Chinese label uses the 'fan economy' to drive its evolution and success. Read More
Is the Selling Power of China’s KOLs Changing the Nature of Chinese E-commerce Marketing?
We look at four case studies of recent examples of this influence-to-sales shift, and provide tips on how to get the best results from similar partnerships. Read More
