Search Results: Chinese Gen Zers
5 Successful Cosmetic Brand and Food Collaborations for Chinese Gen Zers
How to create a successful food x beauty collaboration? Jing Daily reviews five beauty brands and food collaborations that attracted the Chinese Gen Zers. Read More
Can Chinese Millennials and Gen Zers Warm the Freezing Global Diamond Industry?
Different from the U.S. which has a diamond purchasing habit for over half a century, China is still a new market for diamonds and one with great potential. Read More
Will Chinese Gen-Zers Get on Board with Palace?
Streetwear brands have been trending in China for years but can underground brands that align with Western street culture still do well there? Read More
AI is the Only Way to Win Chinese Millennials and Gen Zers
Brands should use AI engine to analyze all available data points, including the millions of conversations consumers have about the brand online. Read More
Digital Watch: How Chinese Millennials & Gen Zers are Re-connecting with Their Elders
Recent trends on Chinese social media networks are showing a strong desire from both children and elders to reconnect and share more with each other. Read More
How A Brand Can Build A Cliche-Proof Chinese Style
Due to China’s rising economic power, contemporary Chinese identity is becoming a popular theme in fashion media. What can brands learn from these stories? Read More
Why Do Chinese Consumers Love Tailor-Made Luxury Experiences?
While older generations in China wanted to acquire products that communicated wealth and social status, today’s younger shoppers prefer luxury experiences. Read More
Gen-Z Conservatism Is Changing Fashion In China
A global pandemic and a 21st-century cold war have forced China to become conservative and look inward, including when it comes to fashion. Read More
Stella McCartney’s New Unisex Line Only Features Chinese Creators
Stella McCartney’s campaign for her new line is a testament to the growing global importance of social change and young Chinese consumers. Read More
Why The Chinese Gen-Z Demand For Local Brands Is Growing
A newly released RED report shows that young Chinese consumers are increasingly paying more attention to local beauty brands compared to international ones. Read More
