Search Results: Chaumet
French Jeweler Chaumet Makes Daring Move on WeChat E-Commerce
Parisian jeweler Chaumet launches an e-commerce platform on WeChat ahead of the “520” holiday. Will this move change how hard luxury is purchased? Read More
Chaumet’s New “Mulan” Approach in China
Chaumet, the French jewelry company, hopes to connect with a younger Chinese consumer by working with Liu Yifei, who’s staring in Disney's Mulan. Read More
Chinese Whispers: LVMH-owned Chaumet Embraces WeChat E-commerce Sales, and More
Chaumet, the premium jewelry brand owned by LVMH, has started to sell jewelry pieces on WeChat to wealthy Chinese consumers this week. Read More
New Store Openings: J. Lindeberg, Chaumet, Double Standard Clothing
Recent store openings from the Greater China region, from Swedish label J. Lindeberg's first flagship in Shanghai to Chaumet's 20th boutique and the Hong Kong debut of Japan's Double Standard… Read More
French Jeweler Chaumet Debuts In Shenyang
Attended by the popular actress Yao Chen, Chaumet's grand opening event in Shenyang marked the LVMH-owned jeweler's shift towards inland China expansion. Read More
Can this Brand Make Avant-Garde Mass in China?
Maison Margiela is opening a second store in Chengdu this week. But as it expands in China, can it retain its avant-garde spirit? Read More
Why Branded Jewelry Could Be the Next Decade’s Fastest Growing Luxury Subsegment
In luxury, the future is female. The jewelry subsegment should see a shift to self-purchasing and impulse purchasing, making branded luxury jewelry shine. Read More
Douyin Beauty Industry Report
The new Douyin Beauty Industry Report 2020 shows the platform is increasingly becoming a good marketing channel for beauty and cosmetics brands. Read More
How These Five Campaigns Celebrated Women Empowerment This International Women’s Day
To mark this year's International Women's Day, local brands leveraged the growing empowerment and self-consciousness among Chinese female consumers. Read More
Can Chinese Millennials and Gen Zers Warm the Freezing Global Diamond Industry?
Different from the U.S. which has a diamond purchasing habit for over half a century, China is still a new market for diamonds and one with great potential. Read More
