Search Results: Calvin Klein
Exclusive: Calvin Klein Embraces Diversity with First-Ever Women’s Day Campaign for Asia
For this year’s International Women’s Day, American luxury fashion brand, Calvin Klein, is on a mission to empower Asian women to challenge gender norms. Read More
Calvin Klein’s Beijing Sneak Peek Raises Skepticism
This week, models, bloggers and the local fashion elite came together in Beijing for a low-key dinner event hosted by Calvin Klein to celebrate the brand's spring collection. Read More
Weekend Event Roundup: Calvin Klein, Minsheng Art Museum In Shanghai
This weekend, two events, one a fashion event capitalizing on Shanghai's decadent 1920s and 1930s image as the "Paris of the East" and the other an art opening, showed how important Shanghai is becoming as culture and business meld together in China's top-tier cities. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through June 23, featuring L'Oreal Paris, Calvin Klein, Coach, Sephora, and Lancôme. Read More
American Fashion Brands Hitting “Emotional Sweet Spot” In Hong Kong
Since American traders moved to Hong Kong in 1842 following the First Opium War, American brands have proliferated in the city to include Levi’s, Calvin Klein, Gap and DKNY. Read More
Biden Wins Presidency. What’s Next For Luxury and China?
Joe Biden has secured enough votes to become the 46th president of the United States. What's next for luxury and US-China relations? Read More
What Chinese Online Platform Is Right For Your Luxury Brand?
With Chinese consumer growth booming, more luxury brands are investigating China’s social commerce platforms. But what are the differences between them. Read More
Do Chinese Millennials Want Diversity in Fashion Ads?
While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change. Read More
Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis
COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
How Fashion Maven Declan Chan Connects Brands to China
Declan Chan, fashion stylist and social media influencer, has been working the channels between global brands and China’s sophisticated audiences with ease. Read More
