Search Results: Calvin Klein
China Marketing Picks: Loewe’s 520 Brand Film, Seesaw’s Self-Collab, Calvin Klein’s Virtual Idols
A selection of recent China marketing efforts by LVMH-owned Spanish brand Loewe, specialty coffee pioneer Seesaw Coffee, and Calvin Klein. Read More
Exclusive: Calvin Klein Embraces Diversity with First-Ever Women’s Day Campaign for Asia
For this year’s International Women’s Day, American luxury fashion brand, Calvin Klein, is on a mission to empower Asian women to challenge gender norms. Read More
Calvin Klein’s Beijing Sneak Peek Raises Skepticism
This week, models, bloggers and the local fashion elite came together in Beijing for a low-key dinner event hosted by Calvin Klein to celebrate the brand's spring collection. Read More
Weekend Event Roundup: Calvin Klein, Minsheng Art Museum In Shanghai
This weekend, two events, one a fashion event capitalizing on Shanghai's decadent 1920s and 1930s image as the "Paris of the East" and the other an art opening, showed how… Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through June 23, featuring L'Oreal Paris, Calvin Klein, Coach, Sephora, and Lancôme. Read More
American Fashion Brands Hitting “Emotional Sweet Spot” In Hong Kong
Since American traders moved to Hong Kong in 1842 following the First Opium War, American brands have proliferated in the city to include Levi’s, Calvin Klein, Gap and DKNY. Read More
Brand Scandals Are Inevitable in China, But ‘Cancellations’ Are Not
In the wake of the COVID-19 pandemic, multiple trends have converged to foster a uniquely nationalistic-tinged market environment in mainland China. Read More
Balabala Introduces Virtual Child Ambassador Gu Yu
Leading Chinese childrenswear brand Balabala introduces virtual child ambassador Gu Yu. Will this shape the future of consumer-brand interactions? Read More
Love ‘Sisters Who Make Waves’? Here Are 5 More C-Dramas to Know
Recent growth in the popularity of C-dramas has created an opening for brands. But pleasing fans requires careful (and realistic) placement. Read More
Chongqing: Luxury’s Biggest, and Most Overlooked, Opportunity
When it comes to luxury openings, Chongqing is often overlooked, losing out to neighboring Chengdu instead. Jing Daily shows why brands are missing a trick. Read More
