Search Results: Burberry
Apple and Burberry Ride Out Their China Successes as VF Regroups
New Apple launches and Burberry’s full price sales enabled both companies to stay ahead in China’s COVID-stunted economy. Read MoreHow Burberry Exhibits Its Dedication to Youth Culture in China
What Happened: Burberry kicks off the new year with a community-focused and collaborative offline exhibition. From December 31 to January 9, the British brand is partnering with young Chinese talents… Read MoreBurberry Unveils New Flagship Store in Shanghai
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreKering & Burberry Lead China’s Latest International Import Expo
This November, the world's leading luxury and beauty companies will attend the fourth China International Import Expo (CIIE) in Shanghai. Read MoreCan Henan Relief Help Burberry, Big Tech Bounce Back From Backlash?
As the death toll in Henan rises, big tech and luxury brands have jumped to the rescue — saving their own skin in the process. Read MoreBurberry Sales Rebound After Chinese Boycotts
The Xinjiang cotton controversy in March hasn’t slowed Burberry down, with sales in the Chinese market shooting past pre-pandemic levels by 55 percent. Read MoreWhat’s Burberry’s Next Step in China?
As Burberry's woes continue, Jing Daily looks at its strategy on the Mainland and asks if its future lies in China’s consumers. Read MoreBurberry’s Ban Shows How Global Luxury Has Changed
Burberry’s removal from the popular Chinese video game Honor of Kings proves that Western brands still have much to learn about international audiences. Read MoreBurberry & Nike Next to Face China Backlash
Luxury brand shares are tumbling, and droves of Chinese ambassadors are breaking contracts with fashion brands as the cotton crisis wears on. Read MoreWith Shoppers Unable to Travel, Burberry Brings the (Virtual) Store to Them
The virtual replica of Burberry's Ginza flagship in Tokyo gives fans of the label a chance to digitally browse and buy the company’s spring 2021 collection. Read More