Search Results: Bulgari
Bulgari’s ‘Mediterranea High Jewelry and High-end Watches’ collection and cultural eclecticism dazzle Shanghai
Bulgari continues to shine in China with the launch of its Mediterranea High Jewelry 2023 collection in Shanghai on November 16. Read More
From Bulgari to Baccarat, the luxury hotels hosting wealthy Chinese millennials
Chinese tourists are sparing no expense on luxury brand hotel experiences, from the Baccarat’s crystal afternoon teas to the Bulgari Hotel’s cigar room. Read More
Bulgari’s Taiwan mishap a timely reminder for luxury brands
Bulgari is taking the heat in China for appearing to list Taiwan as an independent country on its website. What are the lessons for luxury? Read More
Bulgari x Honor of Kings in-game jewelry skins stir excitement in China
Anticipation is high in China for the upcoming drop of Bulgari and Honor of Kings' collaborative character skins. Read More
Blackpink Lisa’s Bulgari Watch, Mulberry x Miffy, And Jean Paul Gaultier x DSM: Global Collabs Of The Week
Men’s fashion month is serving new collabs, and Lunar New Year 2023 product launches haven’t slowed down with Mulberry’s adorable Miffy-devoted collection. Read More
Bulgari’s ‘Unexpected Wonders’ Film Hits the Mark in China
Bulgari’s newly launched film "Unexpected Wonders" has received overwhelmingly positive feedback from locals. What’s the strategy behind the brand campaign? Read More
Bulgari Takes the Lead With 520 Valentine’s Day Celebration
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Deng Lun, Face of Bulgari and Roger Vivier, Fined $16.6 Million for Tax Evasion
On March 15, Deng Lun, brand ambassador of Roger Vivier and Bulgari, was fined $16.6 million for tax evasion. How should Maisons respond to the PR crisis? Read More
Roar of Applause for Bulgari’s Year of the Tiger Campaign
While Chinese New Year campaigns are often hit or miss, Bulgari strikes a cord with consumers by spotlighting exclusive products and traditional customs. Read More
Bulgari Says Goodbye, Kris Wu, Hello, Yang Yang
After severing ties with Kris Wu, Bulgari has appointed Chinese actor Yang Yang as its new spokesperson, rounding out its celebrity endorsements. Read More
