Search Results: Bulgari
Sotheby’s Takes a Content-Commerce Leap With Bulgari
The Covid-19 pandemic has seen virtually every major global brand accelerating their digital initiatives through e-commerce, with more seeking to add livestreaming into the mix to reach and sell to… Read More
Bulgari’s Accessible Luxury: Handmade Chocolates
Luxury jewelry and accessories brand Bulgari has opened chocolate shops, with the most recent one in Shanghai to attract a wider range of consumers. Read More
Suave Bulgari’s Hotel Strategy with Marriott More than Meets the Eye
The luxury brand boutique concept imagines a demographic of travelers who see themselves first as luxury consumers. If that’s true anywhere, it’s in China. Read More
New Bulgari Hotel in Beijing to Meet Chinese Consumers’ Demand for Experiential Luxury
In line with China's wealthy consumers demanding that brands deliver luxury lifestyles, Bulgari is set to open its first luxury hotel in mainland China on September 27. Read More
Shaping the Future of Luxury: Bulgari CEO Jean-Christophe Babin on China Media Investment and E-Commerce
Bulgari's CEO discusses its China strategy in two videos as part of a nine-part interview series with Luxury Society. Read More
China’s Super-Rich Name Apple, Bulgari Top Brands for Gifting
China's wealthy are not only hungry for tech and travel, but their “appetite” for high-end goods is up 20 percent, according to a recent Hurun survey. Read More
Dior and Bulgari Become Luxury’s Early Adopters of WeChat Sales
With less than 10 percent of luxury brands taking advantage of WeChat e-commerce, the two labels jumped on board with a campaign for "Chinese Valentine's Day." Read More
Luxury Briefs: Goyard In Shanghai, Bulgari In Beijing, Coach On WeChat
A roundup of recent brand news, from Bulgari's snakes descending on Beijing to a special Goyard craftsmanship event in Shanghai, and Coach getting interactive on WeChat. Read More
Bulgari’s Shanghai Flagship: A Lesson In Localization
Having closed for renovations last month, this week Bulgari opened the doors of its all-new Plaza 66 flagship in Shanghai with a blowout attended by a bevy of local celebrities… Read More
Luxury Hotel News: Bulgari Eyes Shanghai, Royal Begonia Hainan, Jumeirah’s China Spa
A roundup of recent news from the China luxury hotel market, from Bulgari's plans to open a Shanghai property in 2015 to The Luxury Collection's debut in Hainan and the launch… Read More
