Search Results: BOSS
Will Hugo Boss Start Its China Expansion Early?
With uncertainties in its main markets of Europe and America, should Hugo Boss move up its scheduled plan to open more stores in mainland China? Read More
The Rise of China’s Girl Boss — Luxury’s Newest Target
Women are thriving atop the corporate ladder in China's new economy, but their tastes in luxury depend upon a mix of social mores past and present. Read More
This App Teaches China’s Rich How to Dress Like A Boss
China's emerging luxury consumers are looking to trusted sources on social media for advice on what to wear and how to make smart purchases, and sartorial experts are rushing to help. Read More
Hugo Boss Launches WeChat Virtual Shopping Experience
The brand introduced the "Bossbots" for its new WeChat campaign. Read More
Montblanc WeChat Campaign Ranks Users’ ‘Big Boss’ Potential
Montblanc's first integrated WeChat campaign asks Chinese fans to rate whether others have what it takes to be a "big boss." Read More
Peninsula Boss Says China’s Luxury Hotel ‘Oversupply’ Hasn’t Gone Away
Since the 2008 Olympics, there's been a surge of new luxury hotels in China—but many chains are still waiting for demand to catch up. Read More
Will The Gold iPhone Become China’s ‘Coal Boss’ Device?
Many Sina Weibo users are appalled by the possibility of a gold iPhone, believing it will only be popular among the nouveau riche—exactly the group Apple wants to target. Read More
Hugo Boss Continues Luxe-Label Trend Of Using Art As Brand Differentiator
As the German label markets itself on the mainland through fashion shows and online retail, its newly announced art award gives it the cultural gravitas to differentiate itself from competitors. Read More
Spectacular Hugo Boss Show Grabs Global Fashion Spotlight In Shanghai
Both Chinese and foreign stars turned out for last night's Hugo Boss live-streamed Shanghai runway show, which featured China as the focal point of the label's global marketing strategy. Read More
Hugo Boss Goes Global With China-Centered Campaign
For Hugo Boss's second runway show in China, a series of promotional videos with Shanghai as a backdrop emphasizes the brand's growing focus on Asia. Read More
