Search Results: Australia
Australian Luxury’s Growth Strategy Depends on Chinese Tourism
Australia’s luxury retail industry continues to be bolstered by increased visitation and spending from Chinese inbound consumers. Read More
Bvlgari to Open at Sydney in Another Australian Airport First
Bvlgari will make its Australian airport debut in the fourth quarter of 2018, catering to the consumption behavior of affluent Chinese travelers. Read More
What South Australia Learned from Superstar Partner Huang Xiaoming
South Australia has worked with influencers and KOLs before to reach tourists from China, but never with a star as famous as Huang Xiaoming. Read More
Chinese Group Wants to Turn Australian Prison Into a Luxury Resort
China's Wufu Investment Group recently purchased a former prison on Australia's French Island with the intention of turning the 550-acre property into a health resort for Chinese tourists. This has sparked fears of over-tourism for the island's 119 residents. Read More
Australia Clings to China During Retail Crisis
The worst Christmas sales season in history has seen many Australian brands and retailers pivot to China, though some have made more sophisticated approaches than others. Read More
The Australian Firm Helping Chinese “Daigou” Resellers Scale Up
Using gray-market resellers can be an effective way for smaller companies to get high-end goods to Chinese consumers. Read More
Chinese Investors Are Snapping Up Australia’s Top Hotels
In the last eight or so years, just as the tourism boom started to kick off in Australia, Chinese developers began directing their focus to hotel and leisure investment. Read More
3 Reasons Huang Xiaoming Was the Wrong Choice for South Australia Tourism
Angelababy's husband, Huang Xiaoming, has 54 million Weibo followers. However, he may not be a good ambassador for South Australia tourism. Read More
Experiential Marketing for Chinese Luxury Consumers in Australia
Luxury brands in Australia have engaged in various strategic and creative experiential marketing campaigns to attract, retain and excite affluent Chinese. Read More
Australia Doubles Down on its Now Most Important Tourist Source Market: China
In a first, the Australian government has signed an MoU with China's UnionPay to foster business cooperation and encourage Chinese spending in Australia. Read More
