Search Results: Art
4 Luxury Qixi Campaigns Capturing Hearts In China
This year’s Qixi Festival will be the first V-day celebration since retail shutdowns in the second quarter. How are luxury brands courting Chinese shoppers? Read More
Saint Laurent Unveils ‘Self 07’ Art Series in Shanghai
Saint Laurent joined hands with six photographers in June to present six photography exhibitions around the world, including Shanghai. Read More
Balmain Partners With MintNFT to Release New Crypto ‘Thread’
Luxury house Balmain is stepping into the Metaverse with a dynamic NFT launch, making the iconic French fashion house well-poised for the future of Web3. Read More
Next Stop for Pop Mart? High Fashion
Following releases with the likes of Moncler, L’Oréal, and Uniqlo, Pop Mart drops a third ready-to-wear collection with Spanish-Chinese label 13 De Marzo. Will leading high-fashion houses jump on this… Read More
Adidas Throws a Music Party in China’s Metaverse
Adidas has joined forces with Tencent Music to host a virtual music festival. Is this the next stage of branded experiences in China? Read More
What Crypto Art Does China’s Gen Z Want?
Not even China — with Beijing’s restrictions on crypto — is immune to the NFT hype. But to engage Gen-Z collectors, brands need to think local. Read More
China’s Latest Obsession: Performance Art Livestreaming
Just when you thought China had reached peak celebrity, it’s now become obsessed with performance art livestreaming from celebrities. April 23 saw the launch of a two-week performance art exhibition… Read More
China’s Crackdown on Celebrity Culture is Just Getting Started
Despite forcing a major rethink of marketing with celebrities, China's ongoing crackdown may ultimately be a net positive for luxury brands in China. Read More
What Makes a ‘Hyped’ Artist?
Art and commerce have always existed in tandem. But the artists who move seamlessly between branded collabs and large-scale exhibitions walk a fine line between exclusivity and commercial appeal. Read More
China’s Cultural Consumer Is All About Instant (and Artistic) Gratification
Fueled by the need to attract young consumers, auction houses have been diversifying their businesses beyond public auctions and private sales. Read More
